Letters: UK mobile industry endorses ad guidelines
In producing its guidelines for mobile internet ads, the MMA's EMEA region has consulted with and received positive feedback from advertisers, agencies, mobile networks and other trade associations in the UK. We all believe that these recommendations for inventory size, aspect ratio and future additions will become the common formats. Although most UK networks developed their own banner ad sizes some time ago, as a result of the UK co-leading the development of this market worldwide, ...
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