New Media Age
March 2011 Online
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Lastminute moves to stand apart from travel-only providers
Tue, 29 Mar 2011
Lastminute.com is positioning itself as an all-embracing online leisure, entertainment and travel retailer, and is launching its first pan-European campaign in support of the overhaul.
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The ASA Cap Code extension is common sense
Tue, 1 Mar 2011
The ASA’s expansion of the CAP code to non-paid media will benefit social media, and not having a basic grasp of it at this stage is an embarrassment.
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a4u Awards shortlist announced
Fri, 18 Mar 2011
The shortlist for this year’s a4u Affiliate Marketing Awards, for which new media age is media partner, has been unveiled.
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ABC and ABCe merge into one brand
Mon, 21 Mar 2011
The Audit Bureau of Circulation has merged its ABC and ABCe brands into one unified identity and structure, as the organisation anticipates further growth in digital readership.
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Absolute Radio adds to Windows mobile app portfolio
Mon, 28 Mar 2011
Absolute Radio is to launch a live-streaming app for its Absolute 80s brand extension, its second Windows mobile app.
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Absolute Radio apps top 1.7m downloads
Tue, 8 Mar 2011
Absolute Radio’s mobile apps have been downloaded 1.7m times since debuting on the Apple App Store at the end of 2009.
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Absolute Radio reports 10% awareness boost from iAd campaign
Wed, 16 Mar 2011
Absolute Radio has claimed a 10% lift in brand awareness following its Rock ’n’ Roll Football mobile campaign that used Apple’s iAd platform.
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Absolute Radio runs Facebook Sponsored Stories ads
Wed, 9 Mar 2011
Absolute Radio has launched its first Facebook Sponsored Stories ads to back its above-the-line Faces for Radio campaign.
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Adnetik to optimise display on positional information
Fri, 25 Mar 2011
Trading desk Adnetik has developed an automated way of optimising display ads based on URL information, and is offering this to its clients as alternative to cookie-based targeting.
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Advertising bodies team up to promote data certification
Wed, 9 Mar 2011
The IPA is teaming up with the DMA, ISBA and the Institute of Promotional Marketing to raise consumer confidence in marketers’ use of their data, as revised EU privacy legislation puts data use at the top of marketers’ priorities.
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All still to play for in the m-commerce race
Mon, 28 Mar 2011
Ex-M&S chief Sir Stuart Rose’s arrival at the little known Mobile Money Network shows there’s no foregone conclusion as to who will control the m-commerce sector.
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Amazon cited as brand offering best value
Mon, 14 Mar 2011
Amazon has been named the ’best value’ brand in the world.
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Amazon unveils music streaming service
Tue, 29 Mar 2011
Amazon is to make its first foray into music streaming with cloud-based music services for web and Android mobile devices.
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AMREF highlights African women's issues via Facebook
Thu, 31 Mar 2011
African development charity AMREF has launched a social media campaign in the run-up to Mother’s Day to raise awareness and funds for women’s causes on the continent.
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AMV BBBO launches social media unit
Thu, 17 Mar 2011
Ad agency AMV BBDO has launched a dedicated social media unit called AMV Pulse.
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AOL cuts 900 jobs following Huffington Post deal
Fri, 11 Mar 2011
AOL is to axe about 20% of its workforce following its acquisition of news site The Huffington Post last month.
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AOL debuts music sharing app on Android
Mon, 14 Mar 2011
AOL has launched a music-sharing and discovery service for mobile devices called Play by AOL Music.
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AOL's repositioning is a worthwhile stab at branded content
Wed, 16 Mar 2011
AOL’s repositioning as a women’s content destination is another chance for a network portal regarded by some as old hat to become a relevant branded-content platform.
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Apple can't keep iPad ad data to itself forever
Thu, 3 Mar 2011
Many bridges have to be crossed before the iPad 2 fulfils its early promise for advertisers.
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Apple sells half a million iPad 2s in opening weekend
Mon, 14 Mar 2011
Analyst firm Piper Jaffray has estimated that Apple has sold 500,000 iPad 2s in its opening weekend in the US.
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Apple sues Amazon over 'App Store'
Tue, 22 Mar 2011
Apple has launched a legal move to block Amazon from using the ’App Store’ trademark for its ’Android Appstore’, which launched in the US this week.
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Apple unveils iPad 2 and Random House book deal
Wed, 2 Mar 2011
Apple has unveiled its second edition iPad, which the company hopes will reinvigorate its position within the fledgling tablet market.
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Archant attributes growth in operating profit to rise of digital
Mon, 7 Mar 2011
Archant is attributing an increase in operating profit for 2010 to growth in digital revenue.
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Arqiva confirms SeeSaw CEO Sebert's departure
Wed, 9 Mar 2011
SeeSaw CEO Pierre-Jean Sebert has left the company after two years at the helm.
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Auto Trader unveils new-car site with regional targeting
Tue, 1 Mar 2011
Auto Trader has launched its first online hub for new cars.
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B&Q invests £35m to boost digital platform
Wed, 2 Mar 2011
B&Q is investing £35m in its digital capabilities to build a fully integrated multi-channel platform across online, apps and mobile commerce.
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Baby Gaga shouldn't be considered just a PR stunt
Mon, 7 Mar 2011
The Icecreamists’ breast milk ice cream shouldn’t be considered a stunt, but the latest step in a far more complex campaign.
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BBC 6 Music to launch show for online music fans
Fri, 18 Mar 2011
BBC Radio 6 Music is to launch a show centred on its online music fans next month.
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BBC iPlayer tablet apps notch up 460,000 downloads in first month
Wed, 16 Mar 2011
The BBC has revealed its iPad and Android tablet and mobile apps for the iPlayer have been downloaded 460,000 times since launch last month.
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BBC launches Doctor Who script competition for kids
Wed, 30 Mar 2011
BBC Learning is calling for primary school children to submit scripts for a mini-adventure for Doctor Who, as the broadcaster focuses on learning under its consolidation strategy.
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BBC News social media editor joins Johnston Press
Thu, 24 Mar 2011
BBC News social media editor Alex Gubbay is to join regional publisher Johnston Press in June as head of digital content.
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BBC to stream 24-hour Red Nose Day show
Fri, 4 Mar 2011
The BBC is to broadcast a 24-hour live show on the web this weekend in the run-up to this year’s Red Nose Day.
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Berners-Lee outlines to government the importance of net neutrality
Thu, 17 Mar 2011
Web creator Sir Tim Berners-Lee has stressed the importance of net neutrality at a government meeting yesterday.
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Betfair launches first interactive betting app on FetchTV
Wed, 9 Mar 2011
Betfair has unveiled its first interactive football betting app on fully-integrated TV platform FetchTV.
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Bing launches Deals service to compete with Google
Fri, 4 Mar 2011
Microsoft’s Bing search engine is launching a local deals service in the US to compete against Google Offers, Yahoo Local Offers and other social shopping websites.
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BlackBerry and M&S launch partners for AOL's Project Devil
Fri, 25 Mar 2011
BlackBerry and Marks & Spencer are UK launch partners for AOL’s new display ad format Project Devil.
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BlackBerry confirms departure of CMO Pardy
Mon, 7 Mar 2011
RIM’s chief marketing officer Keith Pardy has resigned just weeks ahead of its planned entry into the tablet market.
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BlackBerry owner hit by tablet marketing costs
Fri, 25 Mar 2011
BlackBerry maker Research in Motion has forecast lower than expected profit in its current quarter because of the cost of marketing its PlayBook tablet device, launching on 19 April.
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BlackBerry PlayBook to offer with 7Digital music library
Thu, 10 Mar 2011
RIM’s BlackBerry PlayBook will feature 7Digital’s Music Store, as the manufacturer aims to bolster its appeal among consumer audiences.
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Boom in Facebook fans leaves Sony Ericsson facing diverse audience
Thu, 3 Mar 2011
Sony Ericsson aims to continue its success in social media by using “insightful editorial” and presenting product information though rich media to drive engagement, after attracting nearly 4m Facebook fans last year.
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Boots readies mobile site in preference to apps
Wed, 30 Mar 2011
Boots is to launch a mobile platform to boost its digital operations and help it stay ahead of supermarkets’ extending health and beauty offerings.
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BrandAlley promotes extension into home and beauty
Wed, 16 Mar 2011
Designer etailer BrandAlley is launching its biggest ever ad campaign to drive awareness of its expanded offer as it looks to take on rivals like ASOS.
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BrandAlley readies m-commerce platform
Wed, 23 Mar 2011
Online designer discount retailer BrandAlley is launching an m-commerce platform as it looks to expand through diversification.
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Brands are losing patience with pre-roll ads
Thu, 31 Mar 2011
There’s a growing impatience among brands with the standard pre-roll ad format, judging by recent conversations I’ve had.
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Brands must prepare for the web-connected TV explosion
Thu, 24 Mar 2011
Brands must start thinking seriously about the ad opportunities that will arise once web-connected TVs achieve mass take-up.
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Brands unite for PhonepayPlus young entrepreneur programme
Mon, 7 Mar 2011
PhonepayPlus is partnering with Habbo, ITV, Live Unlt and Moshi Moshi Records for this year’s PhoneBrain, the education scheme that targets young mobile entrepreneurs.
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Broadcasters must fight to retain VOD dominance
Thu, 10 Mar 2011
Broadcasters must ready themselves for stiffer competition from publishers for video-on-demand ad spend.
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BSkyB appoints BT's Louth as head of media
Tue, 15 Mar 2011
BSkyB has appointed former BT media strategist Barry Louth as head of media planning.
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BSkyB likely to provide content to YouView
Thu, 24 Mar 2011
BSkyB is working to provide content for video-on-demand joint venture YouView.
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BT and Absolute Radio hold on-air-wedding competition
Mon, 14 Mar 2011
BT has struck a deal with Absolute Radio to let people compete for the chance to get married live on-air during Christian O’Connell’s Breakfast Show.
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BT recruits fans to star in next Adam and Jane TV ad
Wed, 2 Mar 2011
BT is giving the public the chance to star in its April ad alongside its couple Adam and Jane in the latest instalment of the six-year campaign.
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Cancer Research uses social media to warn young of sunbed risks
Tue, 15 Mar 2011
Cancer Research UK has launched a social media campaign to raise awareness among young people of skin cancer.
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Change to ASA CAP Code will ‘legitimise’ social media marketing
Tue, 1 Mar 2011
The ASA’s expansion of the CAP Code, which comes into effect today, will clarify confusion in the industry and help “legitimise” social media, according to industry experts.
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Channel 4 and New Look form cross-platform partnership
Tue, 15 Mar 2011
Channel 4 has formed a tie-up with New Look to produce a branded cross-platform entertainment series on T4.
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Channel 4 seeks new talent for online comedy shorts
Fri, 11 Mar 2011
Channel 4 has launched a pilot scheme, Comedy Blaps, for its online Comedy Lab and Comedy Showcases.
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Channel 4’s Locke departs
Mon, 21 Mar 2011
Channel 4’s acting head of cross-platform commissioning Matt Locke has left the broadcaster.
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Channel 5 loses two senior managers to Reelkandi
Wed, 30 Mar 2011
Channel 5’s digital sales manager Lee Leborgne is leaving the broadcaster after nearly five years.
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Coca-Cola backs song to raise money for Africa
Wed, 16 Mar 2011
Coca-Cola has partnered with music stars to create a digital-only charity single to raise money for the Replenish Africa Initiative.
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Coca-Cola fans to co-create song with Maroon 5
Tue, 1 Mar 2011
Coca-Cola is planning a global campaign with band Maroon 5 based on the concept of a ’24hr session’.
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COI CEO Lund to step down
Mon, 7 Mar 2011
Mark Lund, CEO of the Central Office of Information, is to leave the Government’s marketing services provider to return to the private sector.
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COI to be replaced with digital-centric communications centre
Fri, 18 Mar 2011
The COI is to be replaced by a Government Communications Centre, with digital at its core.
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Collective buys Web TV Enterprise video ad network
Tue, 29 Mar 2011
Display ad specialist Collective has bought video ad network Web TV Enterprise.
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Commercial innovation will save publishers' media value
Wed, 23 Mar 2011
Third-party ad companies and agencies are making money out of unauthorised use of publisher data. Big deal. On the whole, the practice of ’spraying and praying’ is still the most widely used.
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Condé Nast produces iPad app for Clydesdale and Yorkshire Bank
Wed, 23 Mar 2011
Condé Nast Contract Publishing has produced what it claims is the banking sector’s first customer iPad publication.
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Condé Nast puts first issue of Glamour exclusively on Facebook
Thu, 3 Mar 2011
Condé Nast is looking to significantly increase the number of Glamour Facebook fans by putting its first ever issue on the social network.
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Condé Nast readies further iPad app launches
Fri, 11 Mar 2011
Condé Nast is releasing this year a raft of iPad apps across its most popular titles as it looks to grow digital ad revenue.
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Dazed and Swatch launch city guide site
Thu, 24 Mar 2011
Dazed Group has launched a city guide website, called Satellite Voices, with Swatch.
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Debenhams launches mobile apps after iPhone sales top £1m
Mon, 21 Mar 2011
Debenhams’ iPhone app has generated almost £1m in sales since launch last October, and the company is launching further transactional apps for Android and Nokia phones.
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Dettol launches Mission for Health campaign
Tue, 1 Mar 2011
Dettol has unveiled a marketing strategy under the strapline ’Mission for health’ that targets new mums and communities, and ties up with charity Save The Children.
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Digital music revenues to hit $20bn by 2015
Mon, 7 Mar 2011
Annual digital music revenues will hit $20bn (£12.3bn) by 2015, bolstered by the take-up of subscription services.
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Digital veteran England-Hall joins Syncapse
Tue, 8 Mar 2011
Ex-Razorfish CEO Stephen England-Hall has been appointed senior VP and EMEA MD of social media agency Syncapse Corp.
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Discovery overhauls UK site in repositioning bid
Wed, 9 Mar 2011
Discovery Channel has overhauled its UK website to reposition as more of an entertainment brand than documentary-only channel.
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Disney buys social gaming company Rocket Pack
Fri, 4 Mar 2011
Disney has purchased social game developer Rocket Pack as it continues to restructure its interactive output around social gaming.
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DMG chooses 20:20 for umbrella brand
Thu, 31 Mar 2011
Digital Marketing Group has rebranded to 20:20 as part of a restructuring that will see it consolidate its nine agencies under a single brand.
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Don't disregard quality of results in favour of quantity
Fri, 11 Mar 2011
In the marketing world, scale and volume dominate, with brands wanting to associate with the biggest as that’s naturally perceived to be the best.
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easyJet Holidays launches affiliate programme
Thu, 10 Mar 2011
easyJet Holidays has rolled out its first affiliate programme, beginning its marketing activity following the brand’s launch last month.
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Ebay and Domino's run location-based campaign
Tue, 29 Mar 2011
Ebay has teamed up with Domino’s Pizza to launch an online, geo-targeted ad campaign that will let users pay for orders via their PayPal accounts.
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ECJ decision could see Google rethink trademark policy
Fri, 25 Mar 2011
Yesterday’s recommendation by the Advocate General of the European Court of Justice that brands should be liable for trademark infringement if they bid directly against rival terms on Google again begs the question of how prevalent this practice is.
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EMI launches first iPad album app for Swedish House Mafia
Fri, 25 Mar 2011
EMI has launched its first album via iPad.
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Emma Stephany, display account coordinator, Google UK
Tue, 1 Mar 2011
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Endemol takes 50% stake in Holy Moly
Mon, 28 Mar 2011
Endemol has acquired a 50% stake in UK celebrity gossip site Holy Moly.
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ESPN eyes further apps after traffic increase
Tue, 22 Mar 2011
ESPN is planning further app launches after its mobile audiences increased by almost a third from the beginning of the year.
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European court rules against M&S in landmark trademark bidding case
Thu, 24 Mar 2011
Advertisers are infringing trademark rules if they buy rival brand terms on Google, according to the advocate general of the European Court of Justice.
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Ex-PHD director Champion joins Amobee
Wed, 2 Mar 2011
Mobile marketing agency Amobee has appointed ex-MediaCom and PHD Media director Matt Champion as new business director.
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Facebook buys app developer Snaptu
Mon, 21 Mar 2011
Facebook has agreed to purchase mobile app developer Snaptu in a deal reported to be worth up to $70m (£43.1m), ahead of plans to launch Facebook apps designed for “virtually every mobile phone”.
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Facebook extends analytics data for plugin users
Wed, 9 Mar 2011
Facebook has expanded its analytics tool to include information on other sites.
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Facebook most searched-for brand on the web
Wed, 23 Mar 2011
Facebook was the brand searched for the most on the web in 2010, according to Experian Hitwise.
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Facebook reaches 30m UK members
Wed, 2 Mar 2011
The number of Facebook users in the UK has reached more than 30m, according to the social network.
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Facebook to expand check-ins to events
Tue, 22 Mar 2011
Facebook is testing the option to expand its location-based service Places to also include event pages.
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Facebook updates Like button to encourage sharing
Tue, 1 Mar 2011
Facebook has added new features to its Like button that aim to encourage its members to share content more regularly.
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Fiat hands social media account to Grape Digital
Mon, 28 Mar 2011
Fiat has appointed Grape Digital as its social media agency across all its automotive brands.
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FMCG brands turn to direct selling online
Thu, 10 Mar 2011
Food and FMCG manufactures are increasingly looking to develop direct selling channels online to build engagement with consumers, according to a study.
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Former 20:20 head Ramsey launches retail agency Activation
Mon, 28 Mar 2011
Matt Ramsey, former MD of ageny 20:20, has launched Activation, a full-service agency focusing solely on FMCG and retail brands.
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FremantleMedia launches live Facebook football show
Fri, 18 Mar 2011
FremantleMedia has created a weekly live football show to be broadcast exclusively on Facebook.
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French Connection launches transactional mobile app
Fri, 11 Mar 2011
French Connection has launched its first mobile commerce app for the iPhone as part of its strategy to become fully multi-channel.
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French watchdog fines Google €100,000 for privacy violations
Mon, 21 Mar 2011
France’s privacy watchdog has fined Google €100,000 (£87,179) for breaching the country’s privacy rules with both its Street View and Latitude products.
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FT to make a push on digital subscriptions
Thu, 3 Mar 2011
The Financial Times is to focus its 2011 activity on converting registered users on its website into paying subscribers.
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FT website to match pink paper
Wed, 23 Mar 2011
The Financial Times is to extend the use of the newspaper’s pink colouring in a website redesign aimed at boosting paid subscription numbers.
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Future relaunches Nintendo title to focus on community
Thu, 17 Mar 2011
Future Publishing is relaunching its Official Nintendo Magazine today, both in print and online, ahead of the launch of Nintendo’s 3DS console next week.
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Gala TV moves bingo channel exclusively online
Wed, 30 Mar 2011
Gala Coral Group is taking its Gala TV Bingo channel exclusively online in response to the rise of online viewing and social TV.
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Google buys BeatThatQuote for £38m
Tue, 8 Mar 2011
Google has bought UK price comparison site BeatThatQuote.com for £37.7m as it continues to diversify from its core search offering.
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Google buys Green Parrot Pictures to improve YouTube video quality
Wed, 16 Mar 2011
Google has bought digital video firm Green Parrot Pictures to help it improve the quality of uploads on YouTube.
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Google denies imminent social network launch
Mon, 14 Mar 2011
Google has dismissed rumours it’s to launch a social network within the next couple of months.
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Google enables in-app billing for Android
Wed, 30 Mar 2011
Google has launched an in-app billing service for Android developers to enhance monetisation opportunities for the platform.
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Google launches +1 search recommendation button
Thu, 31 Mar 2011
Google has launched a search recommendation button, based on a concept similar to Facebook’s Like or Twitter’s retweet.
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Google to undergo privacy audits by FTC for the next 20 years
Thu, 31 Mar 2011
Google will be subject to privacy audits for the next 20 years, following charges that it violated its own privacy promises.
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Google's algorithm update again shows need for original content
Fri, 4 Mar 2011
A couple of weeks ago Google updated its search algorithm to rid its results pages of sites of “low-quality” content, which observers have naturally assumed to be content farms.
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Government delay on privacy is to industry's advantage
Wed, 9 Mar 2011
If the digital industry can get over its tendency to patronise the general public and agree how to implement self-regulation, then the Government’s lack of preparation for May’s revised ePrivacy Directive could be an advantage.
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Government to give digital producers more control over IP rights
Wed, 23 Mar 2011
The Government has announced it will increase its support of digital content producers, allowing them to retain and exploit their intellectual property for any content they produce for public sector bodies.
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Groupon views $25bn IPO
Fri, 18 Mar 2011
Groupon has been valued at almost $25bn as it nears IPO, according to reports.
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Guardian hires chief revenue officer for US operation
Mon, 28 Mar 2011
Guardian News & Media is ramping up its US commercial operation with the appointment of Steve Howe as chief revenue officer.
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Hackers attack Unanimis’s ad network
Wed, 2 Mar 2011
Tens of thousands of internet users may have been affected by recent hacks to ad network Unanimis’s ad servers, according to reports.
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Heinz to sell ketchup variant exclusively through Facebook
Fri, 4 Mar 2011
Heinz is to make a limited-edition flavour of tomato ketchup available exclusively through Facebook, making it the first food brand to sell a product via the social network.
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HMV confirms Waterstone's sale could go ahead
Fri, 25 Mar 2011
HMV has confirmed that it’s considering selling off the Waterstone’s chain as part of its turnaround strategy.
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HP partners with D&AD to launch student boot camp
Mon, 14 Mar 2011
HP and D&AD have launched a programme to put 100 creative students through a design boot camp.
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Huffington Post to launch UK edition
Fri, 25 Mar 2011
The Huffington Post is to launch a UK edition later this year as part of a wider European expansion strategy.
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Hunt approves News Corp plan to spin out Sky News
Thu, 3 Mar 2011
Culture secretary Jeremy Hunt has approved News Corporation’s plans to spin out Sky News as an independent company.
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Ikea looks to build Facebook profile via integrated campaign
Thu, 31 Mar 2011
Ikea has launched an integrated campaign to boost its fan base on Facebook.
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IPA backs School of Communication Arts mentoring initiative
Wed, 9 Mar 2011
The School of Communication Arts has launched an online mentoring initiative with student-industry body The Ideas Foundation, backed by the IPA.
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iPad predicted to hold dominance of tablet market
Fri, 11 Mar 2011
Apple commanded a 73% share of the tablet device market last quarter, according to research firm IDC.
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Is Facebook on its way to earning our trust?
Tue, 29 Mar 2011
The control Facebook has over our personal data has left many users and industry folk mistrusting the social network, but recent attempts to change perceptions seems to be working.
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ITV to show web-only episodes of The Only Way Is Essex
Wed, 9 Mar 2011
ITV is to launch a series of exclusive online episodes to supplement its second series of The Only Way Is Essex.
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ITV's online income up 8% in 2010
Wed, 2 Mar 2011
ITV saw an 8.3% rise in online revenues for 2010, to £28m.
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Jamie Pither
Wed, 16 Mar 2011
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John Lewis attributes sales rise to innovative marketing
Wed, 9 Mar 2011
John Lewis Partnership has attributed a 10.6% rise in sales in the past year to “innovative marketing” and multi-channel activity.
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KEO uses Facebook to find cast for TV series
Tue, 22 Mar 2011
KEO Films has launched a casting call for Channel 4’s reality show Living With The Amish exclusively on Facebook.
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Kitcatt Nohr to merge with Digitas following Publicis buyout
Thu, 3 Mar 2011
Publicis Groupe has acquired direct marketing and digital agency Kitcatt Nohr for an undisclosed sum.
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KitKat extends Pop Choc campaign to LoveFilm
Tue, 22 Mar 2011
KitKat has formed a tie-up with LoveFilm to promote its Pop Choc product, launched this month.
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Leo Burnett buys digital agency Airlock
Thu, 10 Mar 2011
Publicis Groupe-owned ad agency Leo Burnett has bought digital creative consultancy Airlock for an undisclosed sum.
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LinkedIn launches social news aggregator
Fri, 11 Mar 2011
LinkedIn has launched a social news tool to drive more traffic to its site.
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Liverpool FC launches official game app for Apple devices
Tue, 8 Mar 2011
Liverpool FC has launched what it claims is the first official football club game app for the iPad.
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LOCOG launches nationwide campaign to drive online ticket sales
Tue, 15 Mar 2011
The London Organising Committee of the Olympic Games and Paralympic Games has launched a major cross-platform campaign to promote tickets for the games.
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Lord Sugar gives a timely boost to YouView’s public profile
Thu, 17 Mar 2011
Lord Alan Sugar’s appointment as YouView non-executive chairman is a shrewd move.
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Lord Sugar replaces Kip Meek as YouView chairman
Mon, 7 Mar 2011
Lord Alan Sugar is to become YouView’s new non-executive chairman after Kip Meek resigned less than a year into the role.
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L'Oréal appoints Thompson to drive digital activity
Wed, 9 Mar 2011
L’Oréal has appointed Julie Thompson as its first digital director to oversee its portfolio of luxury brands as the company looks to ramp up its online activity.
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LoveFilm chief commercial officer Ground departs
Tue, 8 Mar 2011
LoveFilm chief commercial officer Andrew Ground has left the company following Amazon’s buyout.
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Lux pays online video tribute to Liz Taylor
Mon, 28 Mar 2011
Unilever-owned soap brand Lux is paying tribute to the late Hollywood star Elizabeth Taylor with a video celebrating the life of its “most iconic star”.
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MailOnline remains top online newspaper for 13th month
Thu, 24 Mar 2011
MailOnline is the most popular online newspaper for the 13th month in a row, according to the ABC audit for February 2011.
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Major brands among first to run display ads on Skype
Mon, 7 Mar 2011
Skype has started selling display inventory across its site for the first time, with BT Infinity, Disney, Groupon, Universal Studios, Visa and Volkswagen the first brands to advertise.
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Male dominance still appears rife, even in digital PR
Mon, 21 Mar 2011
There are far better things to be judged on than getting chosen to speak at an event, but it’s time women took a bigger role.
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March 2011
Fri, 1 Apr 2011
Editor Justin Pearse highlights the month’s key stories
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Marks & Spencer relaunches M&S TV
Fri, 25 Mar 2011
Marks & Spencer has redesigned M&S TV, its online video channel.
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Mazda launches first brand-led campaign
Mon, 7 Mar 2011
Mazda has launched its first pan-European integrated campaign for its overall brand.
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Microsoft Advertising formalises partnership with Criteo
Thu, 10 Mar 2011
Microsoft Advertising has formalised its two-year working relationship with retargeting specialist Criteo in an inventory partnership that aims to boost the volume of business for both firms.
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Microsoft files complaint against Google with EC
Thu, 31 Mar 2011
Microsoft has filed a formal complaint with the European Commission as part of the regulator’s investigation into Google’s dominance of the search market.
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Microsoft global marketing chief Matthews moves on
Thu, 31 Mar 2011
Microsoft’s head of global marketing Mich Matthews is thought to be leaving the company after 22 years.
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MIG purchases European mobile agency
Tue, 1 Mar 2011
Mobile Interactive Group has bought European company Golden Bytes International to boost its footprint on the continent.
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Ministry of Sound debuts app on Nokia Ovi Store
Wed, 9 Mar 2011
Ministry of Sound has debuted its transactional app on Nokia’s Ovi Store to boost its mobile presence outside the smartphone market.
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Mobile ad spend grows 116% to hit £83m
Tue, 22 Mar 2011
Mobile ad spend grew 116% from 2009 to hit £83m in 2010, according to research carried out by the IAB and accountancy firm PriceWaterhouseCooper.
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Mobile internet ABC1 audience to hit 13.5m in 2012
Thu, 24 Mar 2011
Mobile internet usage among UK ABC1s will grow from 10.8m to 13.5m in the 12 months to Q1 2012, according to forecasts published by Mobile Squared.
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Mobile to drive affiliate marketing spend
Thu, 17 Mar 2011
Mobile will lead to an overall increase in digital marketing spend on affiliate networks this year despite the VAT increase, according to research by LinkShare.
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Morrisons moves closer to ecommerce offering with grocery network investment
Thu, 10 Mar 2011
Morrisons has stepped up preparations for its move into ecommerce by acquiring a 10% stake in US online grocery network FreshDirect.
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Most young people use social networks while watching TV
Tue, 8 Mar 2011
The majority of under-25-year-olds chat to friends on social networks via their mobile while watching TV, according to a study by marketing agency Digital Clarity.
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Net-a-Porter teams up with Sugar Inc for international competition
Tue, 15 Mar 2011
Online fashion retailer Net-a-Porter has partnered with digital media network Sugar Inc to launch an international competition.
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New Facebook pages give brands more opportunity to show personality
Tue, 15 Mar 2011
The new page functions Facebook has added should be used by brands to show more personality and creativity.
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News International pushes value of engaged Times site readers
Thu, 3 Mar 2011
News International is promoting the value of The Times website’s engaged paying readers to advertisers.
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Nissan teams up with Spotify for live gig broadcast
Wed, 23 Mar 2011
Spotify is to broadcast a live concert for the first time next month, sponsored by Nissan.
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Nissan to run pan-European Juke campaign
Wed, 2 Mar 2011
Nissan is set to launch a digital campaign across Europe next week for its Juke model.
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nma awards deadline extended to 30 March
Tue, 22 Mar 2011
There’s still time to enter the 2011 nma Effectiveness Awards. The final deadline for entries for has been extended to 30 March.
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nma email marketing webinar held this Thursday
Mon, 7 Mar 2011
The next in new media age’s series of webinars, on email marketing, runs this Thursday at 3.30pm.
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nma Search Social tonight
Wed, 23 Mar 2011
new media age is hosting its next Search Social tonight.
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NME's Lewis steps up to editor as 2011 Census campaign launches
Fri, 4 Mar 2011
IPC Media has promoted NME.com deputy editor Luke Lewis to replace outgoing editor David Moynihan.
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Nokia invites users to show off quality of N8 camera
Mon, 14 Mar 2011
Nokia is promoting the quality of the camera in its N8 handset by sourcing pictures taken on the phone to feature in an outdoor campaign.
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Nokia partners with dance act Chromeo for satnav promotion
Wed, 9 Mar 2011
Nokia and dance music act Chromeo have created a personalised voice for the company’s satnav service.
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O2 launches Academy YouTube channel
Fri, 11 Mar 2011
O2 has launched a YouTube channel that will show live gigs from the Academy venues it sponsors.
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O2 Media appoints Yahoo's Pestell to ramp up commercial offering
Wed, 30 Mar 2011
O2 Media has hired Nick Pestell as head of agency sales as it looks to boost its mobile commercial proposition.
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O2 More racks up 2m users
Thu, 17 Mar 2011
O2’s sponsored messaging service has notched up 2m opted-in users, with some campaigns achieving response rates of over 30%.
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Ocado remains profitable despite increased competition
Fri, 4 Mar 2011
Ocado has announced orders and sales have both increased in the past three months despite difficult trading conditions and increased competition from Waitrose.
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Ofcom sets out 4G mobile auction terms
Wed, 23 Mar 2011
Ofcom has launched a consultation paper setting out its plans to auction off mobile spectrum to facilitate the widespread roll-out of mobile internet services.
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Official Royal Wedding website launches
Thu, 3 Mar 2011
St James’ Palace has launched the official website for the upcoming Royal Wedding.
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Online ad spend increased 10.9% in 2010
Thu, 24 Mar 2011
Online ad spend grew by 10.9% last year, according to the latest Advertising Association/WARC Expenditure Report.
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Orange launches app for e-book downloads
Thu, 17 Mar 2011
Orange has launched a mobile app that lets users download e-books to their phone or tablet.
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Paramount releases film on BitTorrent
Fri, 18 Mar 2011
Paramount is set to debut its latest horror film free via BitTorrent.
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Paul Martin
Fri, 12 Aug 2011
Starting my final year at Bournemouth University in September studying Advertising with Marketing Communications
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Paul Martin
Tue, 8 Mar 2011
Course: BA (Hons) Advertising with Marketing Communications Year: Second University: Bournemouth
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Perform seeks £70m through partial flotation
Thu, 10 Mar 2011
Perform Group aims to raise £70m through new share issues and a minimum free float of 25% of the company through a secondary offering on the London Stock Exchange.
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Pizza Hut joins MyVoucherCodes app roster
Thu, 3 Mar 2011
Pizza Hut has become the latest retailer to partner with MyVoucherCodes’ discount mobile app.
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Profero wins Smirnoff global digital account from AKQA
Wed, 16 Mar 2011
Diageo has handed its global digital account for Smirnoff to Profero.
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Publishers risk confusion with app pricing changes
Thu, 10 Mar 2011
Publishers should practice humility rather than hubris when introducing paywalls for their mobile apps as U-turns undermine competence.
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Qype recruits chief marketing officer to build brand
Tue, 22 Mar 2011
Qype, the consumer reviews social networking site, has appointed a chief marketing officer to help build awareness in the UK and Europe.
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Radio stations unite to launch online aggregator Radioplayer
Thu, 31 Mar 2011
Radio broadcasters including the BBC and Absolute Radio have collaborated to launch online radio aggregator Radioplayer.
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Radio Times website to include third-party VOD integration
Tue, 15 Mar 2011
The BBC is overhauling its Radio Times website to become an online TV listings tool for video-on-demand and catch-up services.
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Renault promotes Bose Edition series
Tue, 1 Mar 2011
Renault has unveiled an integrated ad campaign to promote its partnership with Bose offering premium sound systems in its cars.
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Reputation Online Top 100 PR Agencies guide open for entries
Tue, 8 Mar 2011
The entry form for the first edition of the Reputation Online Top 100 PR Agencies guide is now available online.
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Responsibility to stop hackers lies with the whole ecosystem
Wed, 2 Mar 2011
The recent incident of malware appearing across Unanimis’s ad network underlines that safety-checking digital media is a full-time job, and the responsibility of all parties taking a cut of ad money.
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RICS appoints Fortune Cookie to drive multi-channel presence
Thu, 10 Mar 2011
The Royal Institution of Chartered Surveyors has appointed digital agency Fortune Cookie as it looks to bolster its multi-channel presence.
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RIM improves analytics for app developers
Tue, 1 Mar 2011
RIM has improved the analytics capabilities of its software development kit to attract more developers to its BlackBerry App World.
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Rovio plans US IPO
Mon, 21 Mar 2011
Angry Birds publisher Rovio Mobile said it generated €5m (£4.4m) in sales in the second half of 2010, as it revealed initial public offering plans.
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Rovio secures $42m to fund Angry Birds rollout
Thu, 10 Mar 2011
Angry Birds creator Rovio has confirmed first-round funding of $42m (£26m).
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Row set to erupt over delivery of targeted-ads icon
Fri, 4 Mar 2011
There’s growing debate over how the online ad industry’s forthcoming privacy icon – the industry’s response to imminent EU privacy legislation – will be delivered.
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Saffron Digital appoints MacDonald as new CEO
Mon, 21 Mar 2011
UK mobile video specialist Saffron Digital has appointed former chief operating officer David MacDonald as its CEO, following the company’s acquisition by HTC last month.
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Samsung and Visa to roll out mobile payments
Thu, 31 Mar 2011
Samsung and Visa will partner for a mobile payments service using near-field communications technology ahead of the London 2012 Olympics.
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Save the Children raises funds around Royal Wedding via MSN
Tue, 29 Mar 2011
Charity Save the Children has launched a campaign exclusively on Microsoft Advertising’s Royal Wedding hub.
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Search engines are best placed to highlight music piracy
Fri, 18 Mar 2011
More news emerged this week about a proposed music industry initiative that could see a traffic-light system applied to search results to highlight illegal and copyright-infringing music sites.
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Sir Stuart Rose joins Mobile Money Network
Mon, 28 Mar 2011
The Mobile Money Network has appointed ex-Marks & Spencer chief Sir Stuart Rose as a non-executive chairman ahead of its planned UK launch this year.
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Skinkers buys Umee as demand for integrated apps grows
Mon, 21 Mar 2011
Technology firm Skinkers has acquired app developer Umee as it looks to capitalise on growing demand among etailers for integrated app experiences across TV, mobile and desktop devices.
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Sky News launches dedicated iPad app
Thu, 17 Mar 2011
BSkyB has launched its first iPad-only app for its Sky News channel, funded through a hybrid pricing model.
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Sky Sports and Goodyear unite for road-safety campaign
Wed, 30 Mar 2011
Sky Sports has teamed up with tyre specialist Goodyear to promote Safety Together, a nationwide road-safety initiative.
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Sky Sports launches Champions League VOD site
Mon, 21 Mar 2011
Sky Sports has launched a video-on-demand website dedicated to showing Champions League football matches.
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Sky’s March to become ITV head of digital media
Tue, 15 Mar 2011
ITV has appointed BSkyB’s Julian March to the new role of head of digital media for ITV News and Sport.
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Smartphone shipments to hit 653m by 2016
Fri, 25 Mar 2011
Global shipments of smartphones will hit 653m by 2016, according to forecasts by research firm Ovum.
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Social connections are key for subscription model success
Tue, 8 Mar 2011
Spotify’s milestone of 1m paid subscribers will have had a boost from its deep integration of Facebook.
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Social media and video ads push online display spend to 23% of total
Tue, 29 Mar 2011
Display advertising now accounts for almost a quarter of total online ad spend, boosted by commercial innovation in social media and a greater variety of video formats, found the latest IAB/PWC survey.
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Social media is now the biggest online activity
Wed, 16 Mar 2011
Social networking has overtaken entertainment as the most popular online activity in the UK.
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Social media monitoring tools set to return to basics
Mon, 28 Mar 2011
With the agency market wrapped up, social media monitoring tools could return to basics when selling directly to brands, and cut out the PR middleman.
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Social networks are already mobile
Mon, 21 Mar 2011
Facebook’s purchase of mass-market app developer Snaptu shows social media’s migration towards mobile is well and truly under way.
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Social targeting risks leading display astray
Wed, 30 Mar 2011
With Facebook accounting for much of the surge in display spend last year, it’s tempting to apply its tactics across the rest of display.
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Songkick creates ticketing Facebook app for musicians
Mon, 21 Mar 2011
Online concert database Songkick has created an app that lets users buy tickets on a musician’s page.
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Sophie Russell
Tue, 1 Mar 2011
March
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Specific Media looks to certify its data collection processes
Wed, 30 Mar 2011
Specific Media is to introduce a data and consumer privacy certification in the UK to build consumer and industry confidence in its data processes.
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Spotify and Visit England provide content for Swiftcover Facebook campaign
Mon, 28 Mar 2011
Swiftcover is launching its most significant social media campaign to date, with Absolute Radio, Spotify, Visit England and KGB Deals as content partners.
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Spotify reaches 1m paying subscribers
Tue, 8 Mar 2011
Spotify has announced that more than a million of its users pay for the service.
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Starcom MediaVest hires Aegis's James as digital lead
Thu, 10 Mar 2011
Starcom MediaVest Group has appointed former Aegis Media VP of client services Ian James as chief digital officer for EMEA.
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Telegraph Group reports £60m profit hike
Fri, 18 Mar 2011
The Telegraph Media Group has claimed a 11% jump in pre-tax profits to £58.9m in its annual results for 2010, bolstered by both online and print advertising.
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Tesco unites Facebook presence on single page
Mon, 14 Mar 2011
Tesco has launched an official Facebook page as part of its strategy to expand its social media community.
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Tesco’s Leahy backs GCSE VOD site launch
Tue, 22 Mar 2011
Outgoing CEO Sir Terry Leahy has invested in the launch of an educational, video-based website for GCSE students.
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The Co-op launches ethical campaign
Mon, 7 Mar 2011
The Co-operative Group is launching a multi-channel campaign to urge consumers to ’join the co-operative revolution’ and help create a more sustainable future for the UK.
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The Daily to launch in Europe
Thu, 17 Mar 2011
News Corp’s tablet title The Daily will be available in Europe by the summer.
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The Independent extends mobile apps beyond Apple
Wed, 30 Mar 2011
The Independent has launched a suite of mobile apps to replace its existing iPhone offering, as the newspaper looks for mobile revenues beyond the Apple platform.
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The Times and Sunday Times reach 79,000 digital subscribers
Tue, 29 Mar 2011
The Times and Sunday Times together had 79,000 digital subscribers at the end of February, according to figures released by News International.
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The Times revives bridge column as online game
Fri, 4 Mar 2011
The Times will relaunch its bridge column as a fully animated game tomorrow, part of new content produced for A Season of Bridge hosted by its website.
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Trinity Mirror digital revenues dip in 2010
Fri, 4 Mar 2011
Trinity Mirror has reported a fall in group digital revenues from £35.6m to £34.9m during 2010.
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TripAdvisor alerts customers after email list theft
Fri, 25 Mar 2011
Online travel site TripAdvisor has sent an email to its registered customer base announcing that part of its member email list was stolen last weekend.
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Twitter co-founder Dorsey returns to lead product development
Tue, 29 Mar 2011
Twitter co-founder Jack Dorsey has returned to Twitter as executive chairman.
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Twitter mobile use grows by 182%
Tue, 15 Mar 2011
Twitter mobile use has increased by 182% over the past year, according to the microblogging site.
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UKTV’s Mote departs for Current TV
Thu, 31 Mar 2011
UKTV’s director of factual, lifestyle and multi-platform Jane Mote is leaving the broadcaster after five years.
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Unicef launches digital climate change campaign
Tue, 8 Mar 2011
Unicef has launched an integrated campaign, featuring a Twitter competition, to highlight the impact of climate change on children around the world.
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Unilever enlists Kay family to launch healthy cooking oil
Thu, 17 Mar 2011
Unilever is launching a campaign starring TV presenter Vernon Kay and his mum Gladys to support the launch of its Flora Cuisine “healthy” cooking oil.
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US President delivers anti-bullying message on Facebook
Thu, 10 Mar 2011
Facebook has broadcast an anti-bullying video message featuring US President Barak Obama and his wife Michelle.
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Using an iPad increases game playing by 40%
Mon, 28 Mar 2011
Laptop and desktop PC use is down over a third among iPad owners, but game playing is up 40%, according to a YouGov/Seven Publishing survey.
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Vice magazine partners with Dell and Intel for music platform
Thu, 24 Mar 2011
Vice magazine has partnered with Dell and Intel to launch a music video site called Noisey.
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Video alone can't make long-form social content work
Tue, 22 Mar 2011
As FremantleMedia launches its first hour-long show exclusively on Facebook, the jury is still out as to whether users want to watch long-form content on social networks.
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Virgin Media opens private club to show off broadband and TiVo
Wed, 16 Mar 2011
Virgin Media is to open a pop-up private members’ club in a bid to increase awareness of its 100Mbps broadband and TiVo TV service.
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Virgin's Project to give brands full iPad campaign data
Thu, 3 Mar 2011
Seven Publishing is looking to offer brands greater reporting on its Project iPad campaigns in an attempt to maintain investment beyond initial first-to-market excitement.
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Volkswagen runs campaign to boost test drives
Thu, 10 Mar 2011
Volkswagen has launched an integrated campaign to increase test drives of all its models.
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Warner Brothers rents movie on Facebook
Tue, 8 Mar 2011
Facebook is expanding the use of its Credits virtual payment system by offering online film rentals in conjunction with Warner Brothers.
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We7 launches connection-free radio app
Mon, 7 Mar 2011
We7 has unveiled a mobile app enabling personalised radio without a Wi-Fi or 3G connection.
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Wilkinson trials Barclaycard contactless payments
Tue, 29 Mar 2011
DIY retailer Wilkinson is trialling Barclaycard contactless technology across 25 of its stores.
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WPP posts biggest quarterly growth since 2000
Fri, 4 Mar 2011
WPP has presented an upbeat view of the future for the advertising and marketing services industry after posting its fastest quarterly revenue growth in more than a decade.
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Yahoo starts showing industry privacy icon
Fri, 18 Mar 2011
Yahoo has begun showing the digital industry’s standard privacy icon on all display ads across its site, making it the first website to do so.
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Your Facebook presence doesn't have to be all or nothing
Mon, 14 Mar 2011
Although some may be quitting Facebook, saying it should be treated only as a signpost to official brand presences online is a little premature.
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YouTube to host auditions for Britain’s Got Talent
Fri, 11 Mar 2011
Contestants can audition for this year’s Britain’s Got Talent via YouTube for the first time, its producers have revealed.