New Media Age
May 2011 Online
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Twitter shouldn't let legal threats slow its UK plans
Tue, 24 May 2011
Twitter has moved its first employee to the UK this week, but such a move could leave it vulnerable to fresh challenges from English law.
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ABC adds monitoring of mobile app traffic
Mon, 9 May 2011
ABC has begun monitoring publishers’ mobile app engagement as part of its reporting metrics.
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Absolute Radio appoints Channel 4's Wigley to lead digital sales
Wed, 4 May 2011
Absolute Radio has appointed Channel 4’s senior commercial executive James Wigley as head of digital sales.
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Ad misplacement threatens mobile search budgets
Fri, 27 May 2011
The mobile ad industry, and most directly Google, is facing a serious threat from ad misplacement, one that could significantly hinder the burgeoning sector.
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Adconion raises $34m to propel acquisition strategy
Tue, 10 May 2011
Adconion Media Group has secured nearly $34m (£20m) in financing from Silicon Valley Bank as it looks to strengthen its development strategy across international markets.
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AdMob's Buckley joins mobile coupon firm Eagle Eye
Tue, 3 May 2011
Mobile industry veteran Russell Buckley has joined mobile couponing firm Eagle Eye Solutions following his exit from Google-owned AdMob last month.
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Affiliate Window & Buy.at takes top spot in nma MSG table
Wed, 4 May 2011
Affiliate Window & Buy.at top the Affiliate Networks table of the nma Marketing Services Guide 2011 after it emerged Affilinet UK, which had been ranked first in the guide, supplied incorrect figures.
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AIME sets up new gaming forum
Wed, 4 May 2011
Mobile trade body AIME has launched a new working group focused on the mobile gaming sector.
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Alfa Romeo integrates car designer into football social game
Tue, 31 May 2011
Italian car marque Alfa Romeo is to introduce its online Car Configurator service to the football social game I Am Playr.
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Angry Birds launches on desktop
Fri, 13 May 2011
Rovio has launched a desktop version of its successful Angry Birds game specifically for Google’s Chrome browser.
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AOL display growth fails to halt overall ad revenue decline
Wed, 4 May 2011
AOL saw ad revenues fall during Q1 despite display ad growth for the first time in three years.
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APA survey reveals appetite for branded mobile content
Thu, 12 May 2011
Almost three-quarters of iPad owners want branded apps, according to statistics released by the Association of Publishing Agencies.
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Apple close to signing more labels to cloud music service
Fri, 20 May 2011
Apple has signed a cloud-music licensing agreement with EMI Music and is on the verge of striking similar deals with other major record labels, according to reports.
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Apple overtakes Google as most valuable brand
Mon, 9 May 2011
Apple has unseated Google as the world’s ’most valuable’ brand for the first time since 2007, according to MillwardBrown’s BrandZ report.
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Apple updates iPhone OS to limit location data storage
Fri, 6 May 2011
Apple has issued a software update for its iPhone operating system to correct the device’s location tracking issues.
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Arqiva to close SeeSaw due to lack of funding
Fri, 27 May 2011
Arqiva has revealed it’s to close online video aggregator SeeSaw after failing to find an investment partner.
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ASA seeks to charm big advertisers
Thu, 12 May 2011
The Advertising Standards Authority is to embark on a charm offensive to convince major advertisers it isn’t a “mob that’s out to get them”.
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Aurora offers 90-minute delivery service
Tue, 24 May 2011
Aurora Fashions, owner of Coast, Oasis and Warehouse, has launched a 90-minute delivery service for its online orders.
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BBC axes dedicated multi-platform commissioner role
Thu, 26 May 2011
The BBC has dropped the role of multi-platform commissioner in favour of a more integrated approach as part of its online overhaul.
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BBC makes first step into location services for music events
Wed, 4 May 2011
BBC Radio 1 is to explore location-based services for its music events, starting with its Big Weekend festival this month.
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BBC to revamp CBeebies site to boost parental input
Mon, 23 May 2011
The BBC is to revamp its pre-school website CBeebies to encourage more feedback from parents regarding online content.
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Benetton collects together global lifestyle bloggers
Fri, 27 May 2011
Benetton Group has launched a digital initiative called United Blogs of Benetton.
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Bmibaby launches Gowalla loyalty scheme
Wed, 4 May 2011
Budget airline bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European carrier.
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Brand Alley plans catalogue of full-time product offers
Tue, 17 May 2011
Online fashion retailer Brand Alley is to launch a catalogue of permanent products for UK customers instead of offering limited availability.
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Brands join beta launch of Adobe social media reporting tool
Fri, 20 May 2011
Adobe has put its social media reporting tool into a global beta programme, with Vodafone, MTV Networks and General Motors taking part.
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Britain's Got Talent app records 1.5m interactions in five weeks
Thu, 19 May 2011
An app that lets audiences ‘boo’ Britain’s Got Talent acts has had more than 1.5m interactions since the show’s return five weeks ago, according to its developer.
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British Airways creates first app for updated Windows Phone 7
Wed, 25 May 2011
British Airways has been named a launch partner in the latest update to Microsoft’s Windows Phone OS, codenamed Mango.
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Broadcasters must not delegate all content choice to audiences
Thu, 5 May 2011
Broadcasters and content producers looking to explore data-led storytelling can’t rely solely on audience behaviour to inform content.
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Budweiser to cast reality show via Facebook
Fri, 20 May 2011
Budweiser is to launch a reality show, Big Time, and is recruiting participants through Facebook.
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Cabinet Office appoints Guardian's Bracken as digital director
Fri, 20 May 2011
The Cabinet Office has appointed The Guardian’s director of digital development Mike Bracken as its executive director of digital.
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Channel 5 offers catch-up app on Samsung TVs
Thu, 12 May 2011
Channel 5 has launched a catch-up TV app on Samsung’s Smart TV App Store.
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Channel 5 opens online auditions for Big Brother
Tue, 3 May 2011
Channel 5 has kicked off an online auditioning process for Big Brother.
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Charlotte Kelsey
Wed, 11 May 2011
Name: Charlotte KelseyCurrent Title (on graduate training programme): Business AnalystCompany: Human Recognition Systems, http://www.hrsltd.com
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CNBC launches European edition
Tue, 17 May 2011
US news service CNBC has launched a European site ahead of a £1.47m pan-European campaign pushing the accessibility of the site on any platform.
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CNN to feature Nokia maps in mobile news services
Thu, 26 May 2011
Nokia and CNN have struck a deal that will see the broadcaster use the Finnish company’s mapping service and launch an app specifically for its phones.
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Condé Nast Digital appoints Jouning to replace UK head Pignataro
Tue, 31 May 2011
Condé Nast Digital has named publisher Jamie Jouning as replacement for UK country manager Emanuela Pignataro, who won’t return from maternity leave.
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Co-op offers free drink through O2 Media's You Are Here
Wed, 4 May 2011
Supermarket chain the Co-operative Group has signed up to O2 Media’s location-based marketing service You Are Here.
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Data is key for multi-platform content, says Channel 4's Abraham
Tue, 24 May 2011
Data will play a pivotal role in the evolution of multi-platform content and help broadcasters navigate the new era of convergence, according to Channel 4 CEO David Abraham.
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DC Thomson launches parenting site to rival Mumsnet
Wed, 11 May 2011
DC Thomson, publisher of women’s titles The People’s Friend and My Weekly, is to launch an online family and parenting community, pitting it against Mumsnet.
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Dell sponsors third series of David Mitchell’s Soapbox
Wed, 25 May 2011
Online video broadcaster ChannelFlip has signed up Dell as official sponsor for the third web-only series of David Mitchell’s Soapbox.
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Diary of a Startup
Mon, 30 May 2011
Oli Christie, ex-creative director of InboxDMG, is setting up his own mobile games studio called Neon Play. This is a monthly diary of the ups and downs of launching a start-up in today’s digital media market.
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Diet Coke launches fashion channel on Yahoo
Tue, 31 May 2011
Diet Coke has launched its first ever digital fashion channel, in partnership with Yahoo, as part of its Love It Light campaign.
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Diffusion to handle Air New Zealand social media
Thu, 26 May 2011
Air New Zealand has appointed Diffusion to run its social media activity in the UK.
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Digital industry relieved by DCMS approach to revised ePrivacy directive
Wed, 25 May 2011
The digital industry has welcomed the light touch the Government will take to the revised EU Privacy and Communications Directive, which comes into effect tomorrow.
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Digital radio listening growth slows
Thu, 12 May 2011
Growth in radio listening via digital platforms has slowed in the last quarter, according to the latest Rajar figures.
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Disney Junior buys multi-platform rights for kids art TV show
Thu, 5 May 2011
The Walt Disney Company has acquired exclusive global multi-platform rights to children’s show Art Attack for its pre-school brand Disney Junior.
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Disney to boost social media activity through brand advocates
Fri, 20 May 2011
Advocates will play a more prominent part in Disney’s global online strategy as the brand expands its social media offering, according to its European marketing director Alan Welsman.
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DMGT warns of uncertain ad market despite digital revenue growth
Thu, 26 May 2011
Daily Mail & General Trust has warned of a “volatile and uncertain” outlook for its ad revenue after posting an 8% rise in profit for the first half of its financial year.
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Domino's launches Android app as mobile sales top £10m
Wed, 18 May 2011
Domino’s Pizza has launched an Android version of its iPhone app after it revealed it had generated £10m in mobile sales.
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Dr Pepper re-enters digital arena with social media game
Thu, 26 May 2011
Dr Pepper is launching its first online push since axing Lean Mean Fighting Machine after a Facebook campaign that ended in scandal.
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Draftfcb picks London managers following Blue Barracuda purchase
Thu, 5 May 2011
Global agency network Draftfcb has unveiled the management line-up for its London division following its purchase of full-service agency Blue Barracuda for an undiclosed fee.
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easyJet builds marketing team for European expansion
Thu, 19 May 2011
EasyJet is bolstering its marketing team with new roles, including a head of digital, as it expands further into Europe.
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Ebay launches daily deals emails to rival Groupon
Thu, 19 May 2011
Ebay is launching daily and weekly emails with exclusive offers for its users in a bid to take on Groupon.
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E-book sales saw 300% rise in 2010
Tue, 3 May 2011
Digital book sales showed the most rapid growth in book publishing in 2010, according to The Publishers Association.
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EMI shows interactive music video on Google Chrome
Mon, 16 May 2011
EMI has created an online music video for artist Dangermouse, partnering with Google and Radial Media.
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Emma Fawcett
Tue, 3 May 2011
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Essence appoints former Egg CEO to new executive committee
Thu, 12 May 2011
Digital agency Essence has hired former Egg CEO Mark Nancarrow as CFO, as part of a management restructuring to drive international growth.
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Facebook accused of smear campaign against Google
Fri, 13 May 2011
Facebook allegedly hired PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports.
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Facebook and Google in talks to buy Skype
Thu, 5 May 2011
Both Facebook and Google have had discussions with Skype about possible joint ventures, according to reports.
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Facebook leaks user data to third parties via apps
Thu, 12 May 2011
Online security firm Symantec has found Facebook has been accidentally leaking data to advertisers via applications.
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Facebook sole channel for Jägermeister's 4D Alice Cooper gig promotion
Wed, 4 May 2011
Jägermeister is promoting its forthcoming Ice Cold Event at Battersea power station, featuring a ’4D’ holographic performance by Alice Cooper, solely through social media.
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Facebook’s Sponsored Stories outperform standard ads
Wed, 4 May 2011
Facebook’s social contextual ad formats get 46% higher click-through than standard display ads, according to TBG Digital.
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Fanta to launch summer Facebook competition
Fri, 13 May 2011
Coca-Cola is launching a Fanta Facebook app in the latest push for its More Fanta, Less Serious marketing theme.
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Forbes' Perlis suggests reliance on PR must come to an end
Mon, 23 May 2011
Forbes’ new contributor platform highlights the importance of user-generated content, and the need for PRs to get a little smarter.
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Ford launches social media campaign ahead of Champions League
Mon, 23 May 2011
Ford has kicked off a week-long social media campaign in the run-up to this year’s UEFA Champions League final.
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Foursquare plans European expansion and UK office
Fri, 27 May 2011
Foursquare is expanding its European operations, including the opening of a UK office, as it nears 10m users.
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Future promotes Boddington to head games video production
Mon, 23 May 2011
Future Publishing has promoted in-house producer David Boddington to the new role of head of video production for games.
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GetJar buys Infrinity to improve app discovery
Wed, 11 May 2011
Independent mobile app store GetJar has bought software firm Infrinity for an undisclosed sum.
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Google changes AdWords policy to tighten credit card security
Fri, 27 May 2011
Google has changed its AdWords policy in a bid to tighten security around the use and storage of consumers’ credit card details.
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Google pursues bigger slice of digital display ad market
Mon, 23 May 2011
Google has predicted a tenfold increase in non-search online ad spend over the next few years, according to reports.
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Google regains search market share from rivals
Fri, 6 May 2011
Google was the only search engine to see growth in April, gaining market share from Microsoft and Yahoo, according to research from by Experian Hitwise.
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Google revamps Android Market
Thu, 12 May 2011
Google has announced a revamp of its Android Market app store aimed at improving discovery.
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Google to launch cloud music service
Tue, 10 May 2011
Google is planning to launch a cloud-based music service despite not having support from the major music labels, according to reports.
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Google unveils mobile payments service
Fri, 27 May 2011
Google has unveiled its mobile payments service, with Citi, MasterCard and US mobile operator Sprint as initial trial partners.
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Google Wallet takes mobile marketing to the next level
Tue, 31 May 2011
Google Wallet and its use of NFC to allow both voucher transmission and redemption signals a new era for the discipline of mobile marketing.
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Government launches review of media and comms industry
Mon, 16 May 2011
The Government has launched a review of current media and communications regulation, in what it says is the first step to removing barriers to growth of the industry.
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Government makes fresh social media push for Big Society
Mon, 23 May 2011
The Government is to relaunch its Big Society project with a renewed focus on social networks and mobile to increase awareness.
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Government stats show success for healthy-eating campaign
Fri, 13 May 2011
The Government hit almost 80% of its target to encourage a million healthy swaps as part of its Great New Year Swapathon, according to the Department of Health.
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Government to resume health advertising to save lives
Tue, 31 May 2011
The Government is to resume Department of Health marketing activity after a report found the Coalition’s freeze on spending had resulted in the loss of lives.
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Government's poor handling of ePrivacy is clouding the issue
Wed, 25 May 2011
The DCMS’s lack of foresight, lack of preparation and handling of the whole ePrivacy affair – clashing guidance with the ICO and eleventh-hour clarification letters – has been shambolic and is a disservice to consumers.
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Groupon adopts Conversocial to measure social media activity
Thu, 5 May 2011
Groupon is using social media management tool Conversocial to help it manage and measure its social media activity.
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Groupon and Live Nation unite to sell event tickets
Mon, 9 May 2011
Groupon has signed a deal with Ticketmaster-owner Live Nation to sell discounted tickets online.
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Groupon and Peugeot sign up to mobile affiliate network
Wed, 11 May 2011
Groupon, Ghost Telecom and Peugeot are among the first brands to use mobile affiliate network Linking Mobile to boost their mobile commerce strategies.
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Guinness launches cross-platform campaign
Wed, 25 May 2011
Guinness has launched a cross-platform campaign using the 1759 brand to encourage users to go online and prepare for a night out.
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Guinness runs its first campaign on Apple iAd
Tue, 3 May 2011
Diageo has launched the first UK iAd execution for its Guinness brand as part of an integrated campaign.
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Harpreet Chhatwal, social media analyst
Tue, 3 May 2011
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Have operators shot themselves in the foot over m-commerce?
Wed, 4 May 2011
Operators’ fears over regulation of mobile commerce have left them with a lot of ground to make up.
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Hayley Toohill
Thu, 26 May 2011
What course are you on, what attracted you to it and what do you hope to get out of it?I’m currently studying Public Relations and Communications and begin an MA in Public Relations in September. I was initially attracted to this course because of three interests which all seemed to be inter-linked within PR. I’ve always been fascinated by how people interact and communicate, how businesses manage what they say, and I love to write. PR teamed with communications ...
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Heineken campaign tracks tweets about Champions League final
Tue, 24 May 2011
Heineken is readying a range of Twitter-powered world maps to appear on outdoor digital sites to promote its sponsorship of the UEFA Champions League final.
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HMV sells Waterstone's to investor Alexander Mamut
Fri, 20 May 2011
HMV Group has sold Waterstone’s bookstore chain to Russian investor Alexander Mamut for £53m, as the group reports poor trading results for the year.
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Hotels.com moves into apps following mobile site success
Wed, 11 May 2011
Hotels.com has launched its first mobile apps in the UK after its mobile website helped generate “triple-digit growth” in last-minute bookings.
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Hyundai plans biggest online activity yet for car launch
Tue, 10 May 2011
Hyundai will launch its biggest ever online-only launch campaign this year for its Veloster coupé model.
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IAB Europe merges with European Interactive Advertising Association
Wed, 18 May 2011
IAB Europe has merged with the European Interactive Advertising Association, creating a single trade body supporting digital advertising in the region.
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Information Commissioners Office advises companies on ePrivacy law
Tue, 10 May 2011
The Information Commissioners Office has published a document to help businesses understand the EU Privacy and Communications Directive, which comes into force this month.
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Innocent Kids revamps online identity
Thu, 5 May 2011
Drinks brand Innocent Kids has relaunched its digital strategy, overhauling its site to focus more on interactive content.
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Iris sets up social media arm Urgent Genius
Thu, 19 May 2011
Marketing agency Iris has launched a social media division called Urgent Genius.
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ISBA advises on best practice for measurement and mobile marketing
Tue, 24 May 2011
ISBA has issued two best-practice guides for mobile marketing and digital analytics to help marketers deal with the growing complexity of online marketing channels.
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ITV takes This Morning more interactive for a week
Tue, 17 May 2011
ITV is adding two interactive elements, a one-day simulcast and a mobile app, to boost viewer engagement with its flagship daytime TV show This Morning.
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Jamie Oliver offers recipes in social game Restaurant City
Thu, 19 May 2011
Jamie Oliver is to use Playfish’s Facebook game Restaurant City to promote his recipes.
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Joseph Stashko
Wed, 18 May 2011
Name: Joseph StashkoI’m currently in my second year at the University of Central Lancashire, studying journalism. I’ve got a particular interest in online journalism and run a local news website called Blog Preston.
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Just how close will Microsoft and Nokia get?
Mon, 16 May 2011
Following the fall of Ovi and the gradual Americanisation of Nokia, the big question people are starting to ask is: ’Will Microsoft take over Nokia?’
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Keyword targeting on Google generates five times more clicks than retargeting
Fri, 20 May 2011
Keyword contextual targeting outperforms retargeting in terms of click-through rates, according to Google UK head of YouTube and display Bruce Daisley.
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Lessons from Sainsbury's and Tesco will guide social CRM
Tue, 31 May 2011
Tesco’s purchase of BzzAgent, which helps brands drive word of mouth by sending samples to its community, will be key to understanding how influential social media is as an advocacy platform.
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'Little Thor' viral tops 1.7m views on YouTube
Tue, 3 May 2011
Viral video Little Thor, launched last month by Marvel Studios and Paramount International, has had more than 1.7m views on YouTube.
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Live music and technology offer hope for HMV's declining sales
Fri, 20 May 2011
HMV Group has reported tumbling sales in the face of a weakening market, as it sells off book chain Waterstone’s.
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Local and mobile search gain traction with marketers
Fri, 13 May 2011
Companies are increasing their local and mobile search activity, according to a report published today.
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Lyle & Scott starts selling on Facebook
Wed, 25 May 2011
Men’s fashion brand Lyle & Scott has made its first move into selling via social media channels, with a Facebook store.
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M&S profits soar in CEO Bolland’s first year
Tue, 24 May 2011
M&S has reported a 13% increase in profit in its first full-year trading update under CEO Mark Bolland.
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Mail Online poised for app expansion as mobile audience grows by 5.7m
Fri, 20 May 2011
Mail Online is planning multiple app launches following significant mobile audience growth, according to MD James Bromley.
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Majority of Android phones not secure, claims research
Wed, 18 May 2011
Researchers have found devices running Google’s Android operating system are vulnerable to data theft.
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May 2011
Fri, 27 May 2011
Editor Justin Pearse highlights the month’s key stories
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McDonald’s to automate in-store ordering
Mon, 16 May 2011
McDonald’s is planning to install touchscreen technology and swipe cards to update how customers order food and improve its use of customer data.
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Mercedes launches live art project to promote Smart car
Wed, 4 May 2011
Mercedes is broadcasting a live art project via its social media channels to promote the Smart Car.
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Metro to stream Lady Gaga album ahead of release
Thu, 12 May 2011
Free London newspaper Metro has signed an exclusive deal with Universal Music to stream Lady Gaga’s new album on its website pre-release.
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Microsoft and RIM announce search alliance
Wed, 4 May 2011
BlackBerry manufacturer RIM has chosen Bing over Google in the second high-profile mobile alliance struck by Microsoft this year.
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Microsoft confirms Skype acquisition
Tue, 10 May 2011
Microsoft has confirmed its intention to acquire VOIP provider Skype in a deal worth $8.5bn.
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Microsoft ties Facebook data more closely into Bing search results
Tue, 17 May 2011
Microsoft has launched deeper integration with Facebook, using data from the social network within its search engine Bing.
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Microsoft's RIM deal will boost its search influence
Fri, 6 May 2011
Microsoft’s reinvention within the mobile space continued this week with the announcement that Bing will be the default search engine for devices from BlackBerry manufacturer RIM.
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Mind uses social media to highlight mental health issues at work
Thu, 12 May 2011
Mental health charity Mind is using Facebook, Foursquare and Twitter to encourage people to talk about mental health in the workplace.
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Mirror only newspaper to see readers rise in April, reports ABC
Thu, 26 May 2011
Mirror.co.uk has seen double-digit growth in unique browsers for April, according to the latest ABC audit.
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Mobile brings in almost 20% of Comic Relief donations
Wed, 4 May 2011
Mobile donations to this year’s Comic Relief accounted for almost a fifth of the total £74.3m raised.
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More plans issue edited by Facebook fans
Tue, 31 May 2011
More magazine, part of Bauer Media’s women’s portfolio, is to launch an issue edited by its Facebook following.
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Motorola commits to ad spend to get back on mobile consumers’ radar
Mon, 16 May 2011
Motorola aims to turn around its position at the bottom at the UK handset market with a long-term commitment to invest in advertising under the brand’s new ’Life empowered’ positioning.
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MPG Media Contacts appoints Starcom's Tagg to lead mobile
Tue, 24 May 2011
MPG Media Contacts’ mobile unit Mobext has appointed James Tagg to the new role of mobile services director.
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MTV Mobile launches Gif Me More global campaign
Tue, 3 May 2011
Viacom International Media Networks has launched a global integrated campaign to promote MTV’s mobile price plans.
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Mumsnet launches site for grandparents
Thu, 5 May 2011
The creators of Mumsnet, the influential social network for mothers, are launching a site for the UK’s 14m grandparents.
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Mumsnet repeals ban on McDonald's advertising
Tue, 10 May 2011
Mumsnet is to allow McDonald’s to advertise on the site for the first time in three years, reversing an earlier ban on the brand.
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MySpace losses contribute to NewsCorp profit drop
Thu, 5 May 2011
News Corporation’s profits slumped 24% in Q1 2011 as MySpace continues to struggle and film sales failed to match the Avatar-inspired performance of last year.
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Napster launches mobile subscription music service
Fri, 20 May 2011
Napster has launched its anticipated subscription-based music-streaming service for mobile via Apple and Android apps.
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National Trust runs viral campaign to promote ‘real-life FarmVille’
Thu, 5 May 2011
The National Trust is launching a viral campaign to promote its MyFarm project, which lets people manage a real farm via a website.
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Nectar creates one-stop fashion shop
Wed, 18 May 2011
Nectar is launching an online fashion platform that will allow cardholders to shop and earn reward points with its retail partners in one place.
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Nespresso runs iAd campaign for coffee maker
Wed, 11 May 2011
Nespresso has kicked off an iAd campaign for the launch of its latest coffee machine, the Pixie.
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News Republic app rolls out to more platforms
Fri, 13 May 2011
News Republic is launching BlackBerry, Windows Phone and Symbian versions of its mobile app after its iOS and Android versions generated 400,000 downloads in four months.
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nma launches first digital sector salary survey
Fri, 6 May 2011
new media age has launched its first Salary Survey for the digital media and marketing industry.
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nma Podcast: April
Wed, 11 May 2011
The April edition of the monthly nma Podcast is now live.
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nma Webinar to look at webinars as a content strategy
Wed, 25 May 2011
The latest in new media age’s series of free webinars, Webinars as a Social Media, broadcasts at 3pm tomorrow.
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Nokia enables co-branded app stores within Ovi
Fri, 13 May 2011
Nokia has announced a co-branded app store initiative with France Telecom’s Orange and Deustche Telekom, joint stakeholders in Everything Everywhere.
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Nokia loses mobile top spot in home market
Fri, 6 May 2011
Nokia has lost the top spot in the mobile sector to Samsung and Apple across western Europe, according to research by IDC.
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Nokia should take a lead from Motorola's recovery plan
Mon, 9 May 2011
Nokia’s loss of its top slot in the European mobile market shows just how far the mighty have fallen in the wake of the Android and Apple ecosystems (nma.co.uk 6 May 2011).
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Nokia to shelve Ovi brand
Mon, 16 May 2011
Nokia is to phase out its content and services brand Ovi as it prepares for its alliance with software giant Microsoft.
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O2 Media appoints Microsoft's Hosking to drive O2 More take-up
Tue, 10 May 2011
O2 Media has hired Tom Hosking to head its sponsored messaging service O2 More.
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O2 names mobile payments partners
Thu, 19 May 2011
O2 has named Visa, Intelligent Environments, Wave Crest and FIS as partners for its ’mobile wallet’ payment service, due for launch later this year.
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Olympic trademark bidding will be a false start
Fri, 13 May 2011
Any brands considering advertising on Google against trademarked Olympic terms were this week given a strong warning by the organisers to think again.
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One in five use mobile financial services
Mon, 23 May 2011
A fifth of UK consumers use their phones to access financial services, including payments and banking, according to research by TNS.
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Orange and Sony Ericsson team up with DJ David Guetta
Fri, 6 May 2011
Orange is to launch a global marketing campaign featuring DJ David Guetta following the renewal of its long-term entertainment partnership with Sony Ericsson.
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Orange app helps Glastonbury-goers get about
Thu, 26 May 2011
Orange has launched a Glastonbury-themed mobile app that lets festival-goers plan and share their experience.
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Orange launches home broadband campaign
Wed, 11 May 2011
Orange has launched a multi-million-pound online campaign to promote its home broadband offering.
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Orange launches mobile payments service
Fri, 20 May 2011
Orange and Barclaycard have launched a mobile payments service that lets users pay via their phones at Eat, Pret A Manger and Subway.
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Orange to offer subscribers discounts from Vouchercloud
Mon, 23 May 2011
Orange has signed a deal with Vouchercloud to offer its subscribers exclusive offers via the mobile discount service.
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P&G promotes Always marketing head to global digital chief
Tue, 3 May 2011
Procter & Gamble has appointed Ilonka Laviz, former marketing director for its Always brand, as its top global digital marketer.
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Parenting site Gurgle launches print magazine
Fri, 6 May 2011
Mothercare-owned Gurgle is bucking the trend of publications becoming web-only by launching a bi-monthly magazine in partnership with publishing firm Media 10.
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PayPal sues Google over mobile wallet technology
Fri, 27 May 2011
PayPal has taken Google to court for allegedly stealing its technology that turns smartphones into ’digital wallets’, following yesterday’s launch of the Google Wallet.
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Peugeot launches space-flight competition for 3008 Crossover
Wed, 18 May 2011
Peugeot has launched a competition using Facebook and Twitter to win a flight into space, to encourage test drives of its 3008 Crossover model.
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Philips switches on global brand campaign
Wed, 18 May 2011
Philips has unveiled a global campaign targeting business influencers that aims to create brand advocacy.
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Prioritising location over local services is hasty
Tue, 10 May 2011
Location-based services have recieved a lot of hype, but with research showing that take-up isn’t as good as expected, the value of local communities remains strong.
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Publicis boosts digital offering with Rosetta acquisition
Tue, 17 May 2011
Publicis has bought US digital agency Rosetta Marketing Group to boost its interactive marketing offering.
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Publicis Groupe creates social media hub for its UK digital agencies
Fri, 20 May 2011
Publicis Groupe’s strategic arm Vivaki UK has launched a social media hub pooling the resources of its four UK agencies, Razorfish, Kitcatt Nohr Digitas, Starcom MediaVest and ZenithOptimedia.
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Publishers' digital audiences match print and broadcast
Thu, 19 May 2011
Publishers’ digital audiences are starting to match print and broadcast, according to a study of newspaper, consumer and trade journalists.
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Reputation Online Effectiveness Awards 2011 open for entries
Wed, 4 May 2011
Following a successful launch last year, new media age sister title Reputation Online has opened entry for its 2011 Effectiveness Awards.
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Review says ripping CDs and DVDs should be legal
Wed, 18 May 2011
A review of IP and UK copyright law has recommended legalising the copying of music and films from CD or DVD to digital devices.
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RIM recalls 1,000 PlayBooks with OS bug
Tue, 17 May 2011
RIM has recalled 1,000 BlackBerry PlayBook tablets after experiencing problems with the device’s operating system.
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Royal Mail introduces 'digitally enhanced' direct mail
Mon, 9 May 2011
Royal Mail is introducing ’digitally enhanced’ direct mail that smartphone owners can use to link directly to a company’s website.
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Royal wedding attracts 72m live views on YouTube
Mon, 9 May 2011
More than 72m people around the word watched YouTube’s live stream of the royal wedding.
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Sainsbury’s to expand Click & Collect service
Tue, 31 May 2011
Sainsbury’s plans to double the size of its Click & Collect service to boost its non-food and online business.
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Samsung readies campaign for connected-TV range
Wed, 18 May 2011
Samsung is to run a £7m cross-platform marketing campaign for its range of web-connected Smart TVs.
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Sky Media hires IDS's McIntosh as first brand strategy head
Fri, 13 May 2011
Sky Media, the media sales arm of BSkyB, has appointed its first head of brand strategy as it introduces innovations such as the targeted AdSmart ad-serving proposition.
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Smears may be common in PR but shouldn't be condoned
Mon, 16 May 2011
Just because something has historically been accepted as standard PR practice doesn’t mean it’s right, or that it should continue.
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Smirnoff must connect more online to hold onto its buzz
Mon, 9 May 2011
According to several reports, Smirnoff’s brand is decreasing in value. For such a huge company that’s still so well known, what’s going wrong?
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Social media gossip makes privacy laws unsustainable, says Cameron
Mon, 23 May 2011
David Cameron has said social media is rendering the current state of privacy law unsustainable.
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Somo recruits digital veterans Schulz and Sleight
Thu, 19 May 2011
Mobile marketing agency Somo has appointed ex-AdMob VP Thomas Schulz as global CEO and Virgin Games founder Ross Sleight as chief strategy officer.
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Sony avoids a problem with classic crisis management
Tue, 3 May 2011
Sony might be under fire for another “malicious intrusion” of its 77m PlayStation Network accounts, but its crisis management has already placated users’ fears.
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Sony CEO apologises for security breach
Fri, 6 May 2011
Sony CEO Howard Smith has reassured its PlayStation Network members there’s still no evidence of credit card data theft after last month’s breach.
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Sony concedes further PlayStation Network data breach
Tue, 3 May 2011
Sony has admitted the security breach of its PlayStation Network was more severe than previously thought, with an additional 25m users’ details hacked.
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Sony relaunches PlayStation Network
Mon, 16 May 2011
Sony has relaunched its PlayStation Network across Europe and the US, three weeks after a security breach forced the technology firm to shut it down.
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Speedo invites swimming community to submit their stories
Mon, 16 May 2011
Speedo is to launch an integrated campaign to boost swimmers’ engagement with the brand.
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Spotify launches download store and iPod syncing
Wed, 4 May 2011
Spotify has launched its first MP3 download service, with the option to sync music to an iPod.
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Spotify reportedly prepares closer links to Facebook
Fri, 27 May 2011
Spotify is preparing to launch a music streaming service within Facebook, according to reports.
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Square Meal revamps site to boost premium bookings
Tue, 17 May 2011
London restaurant guide Square Meal has relaunched its website to focus on driving customer conversion rates around bookings and event planning.
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Stonebridge targets Facebook members in enrollment drive
Tue, 24 May 2011
Distance-learning college Stonebridge has launched a targeted Facebook campaign to boost course sign-ups.
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Sunday Times ranks most influential social media users
Mon, 16 May 2011
The Sunday Times has launched a list of the most influential people in social media as a separate site that will sit outside of its paywall.
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Sunday Times Social List is a step towards alternative revenue
Wed, 18 May 2011
The Sunday Times’ Social List, a site sitting outside its paywall, might be seen by some as a late bandwagon attempt to build subscriber numbers, but it’s cleverer than that.
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TalkTalk allows site blocking at network level
Mon, 9 May 2011
TalkTalk has launched a service to let people block suspicious or adult sites across any device connected to its broadband service.
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Telegraph launches first subscription iPad app
Thu, 5 May 2011
Telegraph Media Group has made a move into subscription-based digital content with the launch of its first paid-for iPad app.
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Tesco buys social marketing agency BzzAgent
Thu, 26 May 2011
Tesco has acquired digital agency BzzAgent in a deal said to be worth $60m (£36.8m).
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Tesco to produce ad-funded cookery TV show
Fri, 27 May 2011
Tesco is preparing to launch an ad-funded TV show under its Real Food magazine brand.
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Tesco to trial in-store navigation app
Mon, 23 May 2011
Tesco is poised to trial an in-store ’satnav’ service to let users locate items using their mobile phones, according to a blog post by Nick Lansley, head of R&D at Tesco.com.
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The Times iPad readership hits 25,000
Wed, 11 May 2011
The Times iPad app has 25,000 daily readers while the Sunday Times version has 22,000, the newspaper has revealed.
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Three confirmed as Google Chromebooks launch partner
Fri, 13 May 2011
Three has been confirmed as the first UK mobile operator to launch with Google’s Chromebooks.
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Timberland launches European treasure hunt
Thu, 19 May 2011
Timberland has launched a GPS-enabled treasure hunt that spans six European cities to promote its Earthkeeper footwear range.
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TMG's Brown to take helm of AOP commercial committee
Tue, 17 May 2011
Telegraph Media Group’s James Brown is to become chairman of the AOP commercial committee.
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Travel and retail brands win at a4u Awards
Wed, 18 May 2011
Travel and retail brands were recognised for their performance across the online marketing spectrum at last night’s a4u Awards.
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Trinity Mirror appoints Chris Ellis to lead Digital Nationals division
Tue, 17 May 2011
Trinity Mirror has appointed former IGN international MD Chris Ellis to head its newly created Digital Nationals division.
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TV content pushes YouTube to 3bn daily views
Thu, 26 May 2011
YouTube has reported a 50% spike in video views, taking the total to 3bn views a day.
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Twitter buys Tweetdeck
Tue, 3 May 2011
Twitter has acquired Tweetdeck for $50m (£30.3m), according to reports.
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Twitter to launch own photo-sharing tool
Tue, 31 May 2011
Twitter is set to launch its own photo-sharing service in a bid to compete with Twitpic, Flickr and Yfrog.
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Twitter updates mobile site for smartphones
Fri, 13 May 2011
Twitter has updated its mobile site to improve its performance on smartphones and tablets.
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Twitter will warn users before handing details to law enforcement
Thu, 26 May 2011
Twitter will notify its users accused of breaching privacy injunctions when handing over personal information to the authorities.
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Twitter's first UK employee moves to London
Mon, 23 May 2011
Twitter has taken a step closer to opening a permanent UK office after the first employee moved from the US to head its London team.
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Tying search to social data risks limiting our horizons
Tue, 17 May 2011
Bing and Facebook have extended their partnership with a range of ways to personalise search results based on social data. But are we being overly dictated by algorithms?
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Unilever confirms Lynx social app launch
Fri, 6 May 2011
Unilever has confirmed the launch of its Lynx mobile app, which will feature Facebook and Twitter integration.
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Unilever launches Magnum iAd campaign
Mon, 9 May 2011
Unilever has announced the first iAd campaign for its Magnum brand as part of its Pleasure Shaker campaign.
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US video ad network BrightRoll opens UK office
Wed, 11 May 2011
BrightRoll has opened its first European office, with Phil Cooper as European MD.
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Virgin Atlantic creates online resource for travel agents
Tue, 31 May 2011
Virgin Atlantic has launched a web portal to provide travel agents and tour operators with up-to-date destination information and travel times.
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Vodafone and JustGiving partner to enable SMS donations
Tue, 10 May 2011
Vodafone has launched a cross-network SMS donation service with JustGiving that lets people donate up to £10 via their mobile phone bill.
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Vodafone reports growth in revenues and market share
Tue, 17 May 2011
Vodafone, the world’s largest mobile operator by revenue, has reported recovery in the UK market for the year to March.
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Vodafone to let people pay for taxis via mobile
Tue, 3 May 2011
Vodafone has launched a scheme that lets London travellers pay for taxis through their phones.
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Waitrose commits to crowdsourcing after pudding launch
Wed, 11 May 2011
Waitrose has unveiled its first customer-created product and plans to increase its use of crowdsourcing in product development.
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Wapple appoints Lavers as CEO ahead of US expansion
Thu, 5 May 2011
Mobile web firm Wapple has raised additional investment from new and existing shareholders, and appointed web entrepeneur Simon Lavers as CEO.
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Wapple kicks off mobile developer programme
Wed, 25 May 2011
Mobile web technology firm Wapple has launched a developer programme to boost technical talent entering the mobile industry.
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We R Interactive runs affiliate campaign for football game
Tue, 3 May 2011
Online games firm We R Interactive has launched an affiliate campaign to promote its social football game I Am Playr.
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What can RTB really do for marketers?
Wed, 11 May 2011
Real-time bidding is being presented to advertisers as the latest must-have buying strategy. However, the reasons behind this claim often go unexplained, writes Ciaran O’Kane
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Who will shoulder the cost of mobile payment rollout?
Mon, 23 May 2011
The UK’s two largest mobile operators have committed to launching mobile payments this year, but it’ll be a while before we can consider cashcards a thing of the past.
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Why is Facebook avoiding real-time comparison with Google?
Fri, 20 May 2011
While accusations that Facebook attempted to tarnish Google’s reputation in the press dominated last week’s headlines, it’s another development that’s more telling about the companies’ relationship.
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Will UKOM’s VOD metric reveal BMWG's failings?
Thu, 26 May 2011
UKOM and Nielsen’s rollout of the industry’s first standard online video metric will be invaluable for broadcasters, but also highlights the failings of the Broadband Measurement Working Group.
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WWE appoints Web TV to promote video content
Tue, 24 May 2011
World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content.
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X Factor holds auditions on YouTube and Facebook
Mon, 9 May 2011
ITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.
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X-Men movie posters to deliver mobile content
Tue, 24 May 2011
Posters promoting the latest X-Men movie will use near-field communcations technology to deliver exclusive video content to mobile users.
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Yahoo adds 5to1 ad network to Right Media exchange
Fri, 20 May 2011
Yahoo has bought ad network 5to1 for a reported $28m (£17.4m) to boost the premium inventory available on its Right Media ad exchange.