New Media Age
Michael Nutley Editorial

Social media is all about what users do not say

23 June 2011

As a platform, social media has always had a problem with measurement

nma Podcast: April

Wed, 11 May 2011

The April edition of the monthly nma Podcast is now live.

Jenny Ashmore, Mars

17 March 2011

Jenny Ashmore, global marketing capability officer at Mars, believes digital activity isn’t just engrained into traditional marketing but also critical for brands to engage consumers.

Power is shifting in who chooses the news

17 February 2011

A big part of what you pay for when you pay for news is not having to sift through less interesting stuff

Being interesting

Forum: Conversational marketing

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Forum: Conversational marketing

Forum: Conversational marketing

Social media’s rise has put conversational approaches to marketing firmly on most brands’ agendas. But marketers trying to be more open to dialogue with their customers face significant barriers.

Opening up

Forum: Conversational marketing

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Balancing budgets

Forum: Building brands online

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Forum: Online branding

Forum: Building brands online

Online branding is seeing a dramatic increase in the amount of money being spent on it thanks to the rise of online video, mass adoption of social media and changing audience behaviour

Social influence

Forum: Building brands online

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nma Live announces speakers for location services conference

Fri, 15 Oct 2010

The final speaker line-up has been confirmed for next week’s nma Live: Location-based services demystified.

Digital breaks down the agency divisions

16 September 2010

The notion of digital media leading a return to the days of true full service seems to be growing

Enthusiasm mustn’t blind you to real-world needs

12 August 2010

The constant chasing after the next technology that characterises new media can seem childish

Tate and Aardman in online tie-up for London 2012 film

15 July 2010

The Tate has tied up with Aardman, Bafta, the BBC and ad agency Fallon on a year-long project to allow children to co-create a 20-minute movie to celebrate London 2012.

Lightbox wins Grand Prix at 12th Big Chip digital awards

17 June 2010

Lightbox Education took the Grand Prix at the Big Chip Awards, for which new media age is a media partner, held in Manchester last week, for its MP For A Week game.

Digital firms predict the iPad will make a big difference to their industry

3 June 2010

The iPad is a significant indicator of the way people will use computers in the future, but it demands high-quality work from both content producers and advertisers, according to speakers at last week’s nma Live.

Using social media helps dominate search results, say nma Live speakers

Tue, 4 May 2010

The most important benefit of bringing social media and search together is dominating the search results page for your chosen terms, concluded experts at last week’s nma Live event, Search and Social Media.

Digital regulation

1 April 2010

Information Commissioner Christopher Graham tells new media age how he’s there to help companies responsibly handle the data they get from customers and benefit from it

What do we do if digital stops being special?

11 March 2010

People are talking about not using the word digital, because digital is an integral part of everyday life

nma Live travels to Manchester to discuss issues facing agencies

25 February 2010

new media age is launching its first nma Live event in Manchester next month, focusing on the digital and creative services sector.

Big Chip Awards call for entries

Thu, 14 Jan 2010

The 12th Big Chip Awards, for companies in the North West using digital technology, are open for entries and have expanded their geographical reach.

Alison Reay, TMG

12 November 2009

Bringing digital into the heart of Telegraph Media Group’s commercial operations has involved digital director Alison Reay having to up standards to match the paper’s editorial

Why the old way of doing business has gone for ever

22 October 2009

People want the internet revolution to be over and to go back to a period of predictability

Digital isn't key just to marketing strategies

17 September 2009

Digital is far too important to the overall business strategy to be left to advertising experts

Why the web is more than just another channel

20 August 2009

The worry is that ‘post-digital’ is an excuse to revert to the ‘internet is just another channel’ approach

Measuring effectiveness remains the hot topic

2 July 2009

In an integrated solar system, KPIs are what everything else revolves around

In the new economy, survival is not a right

21 May 2009

?Established businesses facing an uncertain future often assert their right to survive

Candidates for nma Greatest Individual award turn to Twitter

7 May 2009

Nominees for the Greatest Individual Contribution to New Media category in this year’s new media age Effectiveness Awards have turned to Twitter to drum up support.

Alain Heureux, IAB Europe

26 March 2009

IAB Europe’s Alan Heureux discusses how the industry body must work on both a national and international level to ensure self-regulation works

The Guardian launches first phase of Open Platform service

Tue, 10 Mar 2009

The Guardian has launched the first phase of its Open Platform, a suite of services that allows developers to build applications with the publisher.

nma Effectiveness Awards 2009 expand platforms for excellence

29 January 2009

The new media age Effectiveness Awards 2009 are open for entries.This year the Awards, presented in association with Eyeconomy, have been combined with the Interactive Marketing and Advertising Awards to give a comprehensive picture of the UK interactive sector.Categories for campaigns will sit alongside those for online business, while the list of awards rewarding the best use of specific platforms has been extended to include search, affiliate marketing, email, ...

Marcel Reichart, Hubert Burda Media

22 January 2009

Marchel Reichart of Hubert Burda Media is playing a major role in directing the German publisher’s plans for communicating in a digital world

Digital delivery

Thu, 8 Jan 2009

Maybe what really distinguishes digital content is not that it's delivered via interactive media, but that it is created via interactive media, collaboratively

Rob Grimshaw, FT.com

30 October 2008

A year after the launch of FT.com’s hybrid charging model, MD Rob Grimshaw sees lots of scope for experimentation in online pricing

Understanding your website requires knowing your goals

11 September 2008

What analytics and usability testing can do for websites is replace instinct with science

Use interactive for customer retention and stay in business

24 July 2008

In these nervous times there has been plenty of speculation about how interactive media is likely to fare in any downturn. This has ranged from the simplistic 'digital will be okay because it's accountable' to the more nuanced, such as Isobar MD Nigel Morris's prediction of a "bifurcated" downturn, in which some sectors of the industry do better than others.In fact, it seems Morris's view is already being vindicated. In recent weeks, NMA has reported spend on online ...

Digital Thinkers - Andrew Keen

1 May 2008

Author and entrepreneur Andrew Keen delights in challenging digital media trends. He talks to Michael Nutley abou the death of Web 2.0 and the future of the industry

NMA opens vote for individual contribution to new media 08

1 May 2008

Voting has opened for the Greatest Individual Contribution to New Media category in the 2008 NMA Effectiveness Awards.The shortlist consists of:1. Wayne Arnold, chairman, IPA Digital & European CEO, Profero;2. Matt Brittin, UK country director, Google;3. Ashley Highfield, chief executive, Kangaroo and former director of Future Media and Technology, BBC;4. Matthew Key, CEO, O2 UK;5. James Murdoch, non-executive director and chairman, Sky;6. ...

How to increase growth when all are tightening their belts

21 February 2008

One of the problems of growth is that the bigger you are, the harder it is to achieve. And growth is an issue that's likely to dominate the agency side over the coming year.This might seem an odd thing to say, amid worries over the world financial situation, the possibility of recession and slackening demand for advertising. But online's accountability as a largely response-based medium ought to insulate it from the worst of any slowdown.At the same time, there's no sense ...

Digital sector gears up for still more mergers and acquisitions

20 December 2007

Since the dotcom bubble burst in 2001, every year has been the year of consolidation, and it's looking like 2008 will be no exception.If anything, the signs are that next year will bring even more M&A activity than recently. The first driver for this is the need for companies to keep up with the continuing development of technology. One of the speakers at the Library House Essential Mediatech event last month summed up current attitudes by saying M&A is the new R&D. ...

Online Marketing Show adds media to mix

29 November 2007

T-Mobile runs content campaign on Heavy

22 November 2007

T-Mobile has launched a branded content campaign on video site Heavy to promote its Top-Up £10 campaign offering free weekend texts.It's the first branded content campaign US-based Heavy has run in the UK since it opened here earlier this year. Heavy is aimed at men between the ages of 18 and 34.The branded content, created by Heavy, appears as 15-second elements within its original programming. It's supported by banners and other fixed elements.

Ad Regulation

30 August 2007

The ban on advertising HFSS foods to children offline led to brands seeking ways around it on the web. But, as Michael Nutley discovers, the AA has other ideas

Brands must offer more than a message in their marketing

19 July 2007

New media find new methods for coping with growing pains

21 June 2007

Do smaller firms hold the key to changing with the times?

17 May 2007

The NMA Interview

16 November 2006

Brian McAndrews took over as president and CEO of US digital advertising group aQuantive in 1999. Since then he has overseen the launch of the group's Atlas advertising technology division in 2001, the acquisition of US creative agency Razorfish in 2004, and the acquisition of UK digital agency DNA last December. Before joining aQuantive, McAndrews worked for US broadcaster ABC and consumer products manufacturer General Mills. He was recently ranked 14th in Business 2.0 magazine's ...

Talking to voters on their own terms

9 November 2006

Falling numbers at the polling stations, a growing disaffection with politics, a generation that sees more point voting in Big Brother than in a general election. Most politicians recognise these as problems; a few believe interactive media may be able to help address them.Until now it has mainly been the Labour Party that has looked to new technology. But with a new leader and a new sense that they need to engage a disaffected and suspicious electorate, it's the Conservatives ...

More music means targeting is crucial

26 October 2006

Search agencies start squaring up

19 October 2006

Good Gallery Guide

12 October 2006

The idea behind this is great; a guide to art galleries in the UK, searchable by region, postcode and type of art on display.

Still waiting to see if size is everything

5 October 2006

What does scale mean when your audeince can decide whether or not to accept advertising

Consumers buy into mobile TV

21 September 2006

Consumers are much less concerned about the quality of content than they are about its portability

Forget opt-out, think relevance

14 September 2006

It wasn't the interruption that people minded, it was the lack of relevance

Faith in red-button advertising revived

31 August 2006

TV can't ignore new channels forever

24 August 2006

The quality of the content on video-sharing sites is rising all the tim, and people are watching it

Help The Aged

3 August 2006

Help The Aged estimates that only 19% of people over 65 have ever used the internet.

How do you reach audiences in a world of their own?

27 July 2006

Engagement marketing is still too much of a concept rather than a reality

Cycling Weekly

13 July 2006

The revamped Cycling Weekly site is stuffed with content, as any site for enthusiasts should be. There's news, including video reports from the Tour de France, a blog, a Q&A section, fitness information, some well-used forums, product news and a shop.

Digital agencies move away from traditional model

6 July 2006

It's the elephant in the corner of every advertising agency office, so it's refreshing that it's the director general of the Institute of Practitioners in Advertising who's talking about it. But in our Profile on page 18, Hamish Pringle states that the ad agency model is broken.The problem is that no one has ever worked out how to charge for an idea. Creative agencies have developed the practice of giving away the strategic thinking they do for clients and charging for production ...

My Life In The Bush Of Ghosts

29 June 2006

In 1981 lead Talking Head David Byrne and legendary pop boffin Brian Eno recorded an album called My Life In The Bush Of Ghosts, driven by their new-found enthusiasm for African music, and pioneering techniques such as sampling.

Sites like MySpace make brand loyalty far more visible

15 June 2006

Consumers have adopted brand identities as part of their own for at least 30 years

Where will recruits to relieve staffing crisis come from?

1 June 2006

It's expected that today's undergraduates will naturally gravitate to the online world. But is this happening

Peppa Pig

25 May 2006

For those of you without small children, Peppa Pig is part of Five and Nick Jnr's pre-school programming.

The NMA Interview: Lord David Puttnam

25 May 2006

After a long career in film and TV, Lord David Puttnam is now calling for greater use of technology in education

UGC is focusing advertisers' fears about new media

11 May 2006

Advertisers have heard the promises from new media, buy they're worried the results will be much more expensive

Penn Footwear

4 May 2006

Penn's return to the trainer sector is accompanied by a site that aims to mirror the brand's combination of cutting edge and retro.

Online advertising needs to be kept simple to rival TV

20 April 2006

By making online more complex to buy, the industry is shooting itself in the foot

Inside Out Buildings

13 April 2006

This is a brochure site for a company specialising in timber outbuildings for use as offices, studios or granny flats. It looks nice, with extensive use of photography, both of the buildings and of the great outdoors of which you'll presumably feel part.

Ruth Ashford & Vivien Sheard

6 April 2006

To combat the staff shortages in the interactive industry, Ruth Ashford and Vivien Sheard have pioneered a digital marketing degree course, learns Michael Nutley

Relentless

30 March 2006

Coca-Cola's new energy drink is the anti-Red Bull in almost every respect. Where Red Bull is quirky and light, Relentless is serious and dark.

New media users can't afford to leave non-users behind

16 March 2006

Some 20 years since the launch of the IBM PC, 42% of West Midland SMEs don't use a computer

Highways Agency

9 March 2006

There's considerable concern in Westminster over how little use is made of the network of government sites developed at such expense in the past few years.

The Big Laundry

23 February 2006

It sounds like something from the era of the dotcom bubble: a washing and dry-cleaning service that you book online and which collects and returns to your home or workplace.

Microsoft follows Google's lead into user testing

16 February 2006

Google's policy puts R&D on the outside, rather than burying it inside

Thameslink

9 February 2006

Thameslink operates trains on the line between Bedford and Brighton, running through central London. Its new site is crisp, appealing and does a good job of promoting the company's fare offers and cross-promotion deals with attractions along the route.

Audiences show that interactive TV is here to stay

26 January 2006

There's no indication among users of anything other than enthusiasm for interacting with the TV