Tuesday, 09 February 2010
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Cover story: Common ad currency comes to mobile

4 February 2010 | By Alex Farber

Advertisers can now access the first comprehensive data on consumer use of the mobile internet.

Apple recruits key talent to lead drive into mobile ad sales

4 February 2010 | By Suzanne Bearne

Apple has made its first concerted move into the UK mobile advertising market as it seeks to take advantage of the burgeoning sector.

Hyper Island opens first UK office for digital ad training Subscription Required

4 February 2010 | By Nic Howell

?Swedish digital media school Hyper Island has opened its first UK office and is seeking a UK MD to lead an ambitious expansion of its educational programme.

Bauer Media hit by loss of further two senior digital executives Subscription Required

4 February 2010 | By Alex Farber

Bauer Media has lost further high-profile digital executives with the departures of group digital MD Tony Kypreos and digital marketing director Carl Lyons.

PlayStation and Future poised to take on Xbox with video content deal Subscription Required

4 February 2010 | By Alex Farber

Sony PlayStation Network (PSN) is preparing a renewed assault on rival gaming platform Xbox Live via a content deal with Future Publishing.

Brands begin exploring iPad opportunities, confident of wide take-up Subscription Required

4 February 2010 | By Will Cooper, Rufus Jay

Tesco, Reuters and Yell are among the brands exploring opportunities on the iPad, Apple’s new tablet device.

Channel 4 talks with BT Vision about adding pre-roll ads to VOD content Subscription Required

4 February 2010 | By Alex Farber

Channel 4 will run pre-roll ads on the BT Vision TV-on-demand service from mid-year following increased demand from advertisers.

More from the current issue

Moves - 04.02.10

4 February 2010

Peer-to-peer news and information network Current.com has appointed Derek Lamberton as digital media director. He has been consulting with Current since mid October and was previously online production director at National Geographic Channels International. Prior to that he was online editor at the National Geographic Society in Washington DC. Lamberton will report to James DuBern, Current.com’s VP of content.

More People Moves

Justin Pearse - nma Top 5

January 2010

Fri, 5 Feb 2010 | By Justin Pearse

Justin Pearse highlights the month’s key events

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