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Associated Northcliffe to handle Hello! site ad sales
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Whatsonstage appoints citizen journalists
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Yahoo creates new global brand role
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Sky gives Rivals.net football community the boot
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Yahoo pushes exclusive Ashes content on mobile
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Mills & Boon e-book sales pass 10,000 in May
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Moonfruit Twitter campaign attracts most attention
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TV comedy company launches YouTube channel
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Rajar figures show continued growth of digital radio
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Dailymotion appoints new CEO
Current Issue
Cover story: YouTube hands over ad sales to publishers
YouTube has struck its first deals allowing publishers to sell advertising around their own content on the video-sharing site. Bauer and IPC Media are the first magazine publishers to sell advertising themselves on their channels for popular magazine brands including NME, Nuts, FHM and Kerrang!.
Volkswagen seeks 'people's reviewer' via social media
Volkswagen has kicked of a hunt to find ‘the next Jeremy Clarkson’ with a social media campaign for its Tiguan compact SUV.
Blyk in talks with Orange over first partnership deal
Ad-funded virtual mobile operator Blyk is on the verge of agreeing its first partnership deal.
IAB mobile ad study reveals five steps to better results
The Internet Advertising Bureau (IAB) has released five recommendations for brands rolling out mobile ad campaigns, following a test campaign run with Nestle.
Penguin launches first standalone premium site for Puffin imprint
Penguin Books has launched the first standalone premium site for its Puffin children’s imprint. We Make Stories is an interactive story-making site intended to encourage creativity and literacy among children.
Google sets up accreditation programme to safeguard site conversion
Google has launched a UK accreditation programme for website conversion specialists after a research project with brands such as Debenhams showed “billions” of pounds of revenues were being lost by retailers online.
O2 signs deal with Pearl and Dean for interactive cinema game
O2 is to launch an interactive, audience-participation game in 20 Vue cinemas following a deal with ad business Pearl and Dean.
People Moves
Moves - 02.07.09
Multinational technology retailer Best Buy has hired Richard Clark as head of online marketing. He will be responsible for setting the online marketing strategy for Best Buy in the UK ahead of its launch in spring 2010. His strategic remit will include defining how to maximise Best Buy’s presence on all online marketing channels for launch and business growth. Clark joined retail group DSG in 2007, initially as online marketing manager and most recently ...
The NMA Top 5
June 2009
The long-awaited Digital Britain report was bound to be one of the biggest stories of the month. While the mainstream media focused on proposals to top-slice the BBC licence fee and a ‘broadband tax’ on people’s phone bills, behind the headlines Lord Carter showed he understood digital content isn’t all about piracy.
