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SME is fastest growing sector for multivariate testing Subscription
Market maturity means SMEs can now afford to take advantage of MVT technology.
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Radar: RollUp Media Subscription
RollUp Media aims to help independent publiishers build up their content business.
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Flurry: Most apps lose 76% of audience after three months Subscription
Shazam TV ads see 65% click-through rate.
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Social media doesn’t compare to email for engagement or revenue, says Opodo Subscription
DMA research finds relevance and conversion rates are key concerns for email marketers.
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Unilever iAd campaigns see 80-second dwell time Subscription
Factoring in iTunes and GPS data makes iAds attractive, says Unilever.
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Q&A: Simon Daglish, group commercial sales director, ITV Subscription
Shazam is an innovation that will dominate the market, says Daglish.
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Twitter's mobile ad formats see 3% engagement rates Subscription
IAB Mobile panel says mobile advertising is still dogged by fragmentation.
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Close-up – 17.05.12 Subscription
IAB Mobile Engage showcases the successes of mobile advertising.
Top Jobs
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eBay to shift 40% of all display spend to real-time bidding Subscription
eBay aims to follow US example by increasing efficiency in display via RTB technology.
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Johnston Press partners with car sales network to boost digital sales Subscription
The agreement will provide car dealers with a regional digital platform to promote their business.
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Apple is still approving apps using UDID access but consent is needed Subscription
UDID depreciation is having a serious impact on mobile ad revenues.
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Nokia establishes lifestyle content strategy around Connects brand Subscription
Nokia Connects to become “passion points” social content hub.
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Renault TV drives branded-content strategy Video Subscription
We want to be ready to move onto connected TVs, says Renault TV brand manager.
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Close-up – 16.05.12 Subscription
The benefits of programmatic buying need to be made clearer.
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Broadcasters fear programmatic video buying, says Channel 4’s ad ops chief Subscription
Broadcaster says programmatic video buying creates an “imperfect market”.
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Publishers advised to evaluate advertiser spend before setting up private marketplaces Subscription
The Rubicon Project’s Oliver Whitten says publishers should evaluate business and goals.
