Broadcasters unite in bid to regain voting revenues
Major UK broadcasters the BBC, ITV, Five and GMTV have formed an open coalition to restore public trust and protect revenues from interactive services like text voting.The Broadcast Interactive Forum (BIF) will ensure the broadcasters are 100% compliant and avoid fines and further regulation from Ofcom.Broadcasters are eager to bring back the lucrative SMS voting competitions, which were dropped last year after a crackdown by Ofcom led to widespread fines for the BBC, ITV ...
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