NFL kicks up UK following online
The National Football League is relying on digital to establish the US game as a mainstream sport in the UK and Europe.The American football league will launch its largest marketing push in the UK to date, in a bid to increase the sport's popularity.The NFL is developing a major destination site - to include a comedy drama series, games and information about the sport - and a comprehensive online ad campaign to go live prior to an NFL match to be held at Wembley Stadium ...
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