Search giants prepare to fight for off-portal mobile

17 January 2008 | By Alex Farber

Google and Yahoo! are preparing for a new battle to power off-portal search on publishers' mobile sites.Emerging off-portal publishers like Eurosport and The Sun have started to include Yahoo!'s Onesearch service on their mobile sites.News Of The World, Reuters and Teletext are among those planning to offer search services soon.Online third-party search has proved a highly lucrative and fiercely contested market, with both Google and Yahoo! competing for each ...

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