ABCE audits search agencies to 'provide trust'

17 January 2008 | By Will Cooper

ABCE has launched a service for auditing search agencies in order to "provide a level of trust" on search specialists' practices.The organisation said it will audit the processes provided by SEMs.ABCE is the online arm of the organisation that provides circulation figures for magazines and newspapers. This is its first foray into search marketing.While the audit isn't directly looking to say what's good or bad search practice, it will provide clients with confidence ...

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