Ad exchanges face scrutiny over misplacement

21 February 2008 | By Sam Matthews

The online ad exchange sector has suffered its first major knock after NMA uncovered multiple ad placements on a site in the Yahoo!-owned Right Media Exchange.MP3 download site Songs.pk was running 12 banner ads for brands including easyJet, Google, Orange, O2 and Virgin Media on its home page. Sites usually have one banner at the top and one at the bottom of each page. The ads, sold via the Right Media Exchange, have been pulled.An O2 spokeswoman ...

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