Advertising around online video fails to influence consumers

26 February 2009 | By Charlotte McEleny

Advertising around online video content is failing to influence consumers, despite 71% of internet users tuning in to video services.Research from Deloitte found the majority of online viewers regularly watch both user-generated and professionally created video content, yet less than 30% considered the advertising that funds these services to be influential. Just 28% of respondents named advertising embedded in video and pre-roll advertising as the most influential, with post-roll ...

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