Agencies expect landgrab as Google BPF ends
Search and media agencies are on alert as the end of Google's Best Practice Funding (BPF) programme creates a potential landgrab for major search accounts.They have been spurred by the imminent end of Google's agency commission scheme, which rewards agencies for buying Google ads.The ending of the scheme from next year means agencies that had previously used BPF to attract businesses by passing their commission on to clients will now have to renegotiate the terms of their ...
new media age content is reserved for paid subscribers and is the only place to get practical, expert knowledge on how to demystify the latest digital trends and make them work for your business. Sign in below if you are already a full subscriber or click here to subscribe now and get unrestricted access to nma.co.uk.
Sign In
Thirsty for the latest digital tools, technologies and techniques?
new media age, providing the sharpest knowledge to inform your digital strategy:- News – Hand-picked news covering what is really critical in the digital industry right now
- Insight – Expertise & opinion from the nma team and industry experts
- Reviews – Practical analysis of how these strategies work in the real world
A new media age subscription will provide you with:
- Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.
- Subscriber-only email alerts - keeping you abreast of the most critical trends and techniques across every interactive sector, direct to your inbox.
- Top 100 2012 – The definite guide to the interactive agencies marketplace, delivered direct to your door. The only place to track the UK’s top digital marketing, design and build, technical and media agencies.