Amnesty looks to utilise social media in latest global campaign
Amnesty International is to launch a multi-language online ad campaign as the human rights charity ups its digital activity.The international campaigning group has appointed search agency Propellernet to manage its natural and paid search, as well as to look at how it can utilise social networks and online PR.The charity has identified four key target social and demographic groups towards which it will focus its online efforts.Jack Hubbard, strategic partner director ...
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