Argos and Google investigate how search drives customers to stores
Google and catalogue retailer Argos have launched an initiative to understand how search campaigns can drive footfall in-store.Argos has launched the project with Google and its agency Summit Media, looking into how an effective search campaign can lead to more people shopping on the high street.It's understood to want to improve the relationship between its etail site, which the company said in March now accounts for 23% of overall sales, and high street stores.Hedley ...
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