Asda rolls out viral campaign to teach benefits of recycling
Asda is set to launch its first online game with the rollout of a viral campaign to support its 'People, prices, planet' marketing campaign.The game, Landfill Bill, aims to educate players about the benefits of recycling waste and the dangers of ignoring it. As users finish playing the game, they learn how much waste has gone into UK landfills during the time they've been playing.The game, seeded on games sites and blogs, is part of Asda's drive to build a sustainable business ...
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