Auto Trader looks to use motor show to boost customer reviews on website
Auto Trader is to use next week's British International Motor Show to test a number of digital initiatives.It will encourage visitors to the event to create video reviews of car models, to be uploaded as part of its World of Cars marketing campaign.Jonathan Williams, director of ecommerce for Auto Trader, said, "All the content we have on our stand will be digitally oriented. We tried user reviews on our stand two years ago and it's now a feature on the site."Auto ...
This content is only accessible to subscribers of New Media Age
