Barbican centres online strategy on more site content

5 February 2009 | By Charlotte McEleny

The Barbican has launched an online marketing strategy centred around producing more online content to attract global visitors.The arts venue plans to introduce more video and is exploring the possibility of streaming live events. Its site will also introduce social media features to boost interactivity.The Barbican also plans to increase its online marketing, beginning with a campaign site to promote its upcoming classical music showcase, and a survey of its customer base ...

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