BBC takes lead in uniting online with on-air shows
The BBC has made its first major move towards combined TV and PC programming with the launch of a twin-screen experience on CBBC.The move is being monitored closely by commercial broadcasters and production houses, with Channel 4 and MTV to follow suit next year.The BBC's twin-screen approach aims to engage viewers via the PC and TV simultaneously.CBBC is using it on Saturday morning programme TMi. Viewers are encouraged to register at the CBBC website and interact ...
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