Bebo updates mobile alerts to adhere to best practice
Bebo has updated its mobile alerts for interactive web drama Sofia's Diary after NMA revealed it was breaking best-practice guidelines.The social network has been running a free campaign for several months that allows fans of Sofia to sign up to receive SMS alerts about her life in London.But in order to unsubscribe from the twice-weekly alerts, fans were required to send the standard SMS command 'stop' to a separate number, which wasn't promoted.Bebo ...
This content is only accessible to subscribers of new media age. Sign in below if you already subscribe to new media age or subscribe now for unrestricted access




