Bebo updates mobile alerts to adhere to best practice

4 September 2008 | By Alex Farber

Bebo has updated its mobile alerts for interactive web drama Sofia's Diary after NMA revealed it was breaking best-practice guidelines.The social network has been running a free campaign for several months that allows fans of Sofia to sign up to receive SMS alerts about her life in London.But in order to unsubscribe from the twice-weekly alerts, fans were required to send the standard SMS command 'stop' to a separate number, which wasn't promoted.Bebo ...

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