Bluetooth added to knife-crime campaign
Bluetooth is being incorporated into the Home Office's £3m marketing campaign against knife crime.The government department is warning teenagers via their mobile phones about the dangers of carrying knives. It has prepared a series of video clips that are to be distributed via Bluetooth by proximity marketing company Bluepod Media. It then hopes that the clips will spread virally as teens forward them to their friends.The 'It doesn't have to happen' through-the-line campaign ...
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