Bmibaby hires Avenue A/ Razorfish to refresh brand and boost sales
Low-cost airline bmibaby is to overhaul its website in a bid to refresh the brand and improve customer retention in the troubled airline category.It has appointed digital agency Avenue A/Razorfish, following a competitive pitch against four agencies, to redesign the brand's site and help differentiate it in the competitive low-cost airline market.The new site will focus on target groups and highlight relevant offers and packages in a bid to improve customer retention.The ...
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