British Red Cross relaunches site for UK
The British Red Cross has re-launched its UK website redcross.org.uk as an action-oriented service.The site redesign follows research by the charity that found 50% of the site's usage was centred around donations, job applications, booking courses and shopping.Dorothea Arndt, head of new media at the British Red Cross, said the aim was to move the site away from being an information resource and make it as "simple as possible" for users to engage with the charity.She ...
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