BT intends to launch links from Freeview to advertisers within a year
BT aims to launch red-button linking from Freeview channels through to dedicated advertising sites within the next 12 months.Marc Watson, the newly appointed director of content and business development for BT Consumer, said the service was part of the telecom company's broader plans to expand its interactive services."Over the next 12 months we'll be developing all the interactive services," Watson said. "We strongly believe in the quality of our back channel and we have ...
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