C4 Education launches first fruit of cross-platform remit
Channel 4 Education has today (Thursday) launched the first project under its new cross-platform remit: an alternative reality game.Bow Street Runner is a Flash-based adventure game and is part of Channel 4's City of Vice drama series. The game, which launches out of beta today, was created by Brighton-based developer Littleloud.It's part of a strategy by Channel 4 Education's commissioning editor Matt Locke to invest in gaming in 2008 and 2009 as it seeks to connect with ...
new media age content is reserved for paid subscribers and is the only place to get practical, expert knowledge on how to demystify the latest digital trends and make them work for your business. Sign in below if you are already a full subscriber or click here to subscribe now and get unrestricted access to nma.co.uk.
Sign In
Thirsty for the latest digital tools, technologies and techniques?
new media age, providing the sharpest knowledge to inform your digital strategy:- News – Hand-picked news covering what is really critical in the digital industry right now
- Insight – Expertise & opinion from the nma team and industry experts
- Reviews – Practical analysis of how these strategies work in the real world
A new media age subscription will provide you with:
- Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.
- Subscriber-only email alerts - keeping you abreast of the most critical trends and techniques across every interactive sector, direct to your inbox.
- Top 100 2012 – The definite guide to the interactive agencies marketplace, delivered direct to your door. The only place to track the UK’s top digital marketing, design and build, technical and media agencies.

