Cadbury runs podcast talent contest
Confectionery giant Cadbury Trebor Bassett has become one of the first confectionery brands to adopt podcasting, signing up The X Factor host Kate Thornton to front a talent contest in a new take on its seasonal Creme Egg campaign.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
