Channel 4 talks with BT Vision about adding pre-roll ads to VOD content
4 February 2010 | By Alex Farber
Channel 4 will run pre-roll ads on the BT Vision TV-on-demand service from mid-year following increased demand from advertisers.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Subscribe to new media age now and receive:
- Full access to nma.co.uk – allowing you to view all our premium content and giving you unrestricted access to an unequalled 12 year archive.
- Daily and weekly email alerts keeping you abreast of the most important news across interactive sectors.
- Discounted rates to all NMA L!VE events – our series of ½ day specialist seminars covering the digital market’s hottest topics in depth.