Channel 4 to expand 4oD download options
Channel 4 has identified older audiences and a download-to-own facility as key areas for growth of its video on-demand service 4oD.Last month 4oD passed 1m registered users and now plans to build up its download-to-own facility.Speaking at the IPTV World Forum this month, Sarah Rose, head of VOD and channel development at Channel 4, said the current service, which launched last August, works well but is "still not as good as it needs to be"."This is an area we've ...
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