Channel 4 to re-energise site to avoid losing users
Channel 4 is planning a major overhaul its website to create an immersive destination in a bid to hold on to users ahead of the launch of Project Kangaroo.The site, set to relaunch later this year, will create a "dynamic showcase" of Channel 4 content, incorporating social media tools.The move will coincide with the launch of the ITV, Channel 4 and BBC Worldwide joint venture video-on-demand service Kangaroo.The 4oD on-demand content will be integrated into the ...
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