CNet UK to implement behavioural targeting across tech site portfolio
CNet Networks UK has become the latest publisher to embrace online behavioural targeting.The pure-play digital publisher has appointed behavioural targeting firm Revenue Science to analyse data on users visiting its portfolio of sites so it can show them relevant ads.CNet has been working with Revenue Science in the US for two years.CNet, which reports on all aspects of technology, has seven UK sites including CNet.co.uk, GameSpot.co.uk and ZDNet.co.uk. CNet Networks ...
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