Combined online and TV ads are most effective
Marketing campaigns that combine online and TV advertising can increase brand perception and the likelihood of consumer purchase by up to 50%, research has found.The findings from a joint research project by the Internet Advertising Bureau (IAB) and TV marketing body Thinkbox showed that ad campaigns using the two mediums in tandem were more effective than using either in isolation.The research focused on the most digitally enabled 25% of the population, those who own ...
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