ContextWeb signs up 100 advertisers in first year
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Ad exchange company ContextWeb announced it has signed up 100 advertisers, including Cadbury’s, HMV and Visa, since its launch a year ago.
ContextWeb runs contextual ad exchange Adsdaq, which screens text and analyses the context to enable advertisers to target users with relevant ads on a page-by-page level.
Nintendo, Warner and Paramount are among other advertisers using ContextWeb’s technology.
Media agency PHD UK has run campaigns across the exchange for brands such as Siemens and the British Heart Foundation.
Farrah Qureshi, interactive media manager at PHD UK, said, “Using ContextWeb’s technology, coupled with its excellent customer service, we were able to reach the niche target audiences required and ensure our client’s ad messages were seen by the right people within a brand safe environment.”
Ross Caveille, UK country manager for ContextWeb, said, “During 2009, we aim to continue to expand the reach of our exchange and further establish the platform as an avenue for publishers and advertisers to fulfil their objectives with.”