Cover story: Industry fails to allay consumer fears over behavioural targeting
The online advertising industry is failing to establish confidence in behavioural targeting, with almost three-quarters of people objecting to the principle behind the predicted multi-billion-pound market.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
