CPE gets publishers 'nervous and excited'
Publishers are starting to experiment with the cost-per-engagement model as the recession spurs media owners to explore new ways of trading, according to Future’s digital commercial director Kurt Edwards.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
