De-construct wins outdoor work for Toyota concept store

12 April 2007

Toyota has appointed digital agency de-construct to handle outdoor advertising for its global concept store.The agency will develop multimedia installations, interactive kiosks and integrated activity for the Toyota store in Paris on the Champs Elysees.“France is very forward-thinking with its outdoor work, especially on the Champs Elysees, where Toyota is up with several other car brand concept stores, so its very competitive,” said de-construct business development ...

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