Discount retailer Peacocks uses search to boost profile
Women's fashion retailer Peacocks has appointed Equator to manage its search marketing account in a bid to raise the brand's profile.The six-figure account includes pay-per-click, natural search and affiliate marketing. It's thought this is the first time the retailer, which rolled out its transactional site in September 2007, has used a digital agency to manage the accounts.The Scottish agency is also undertaking a usability study of Peacocks' website to find ways of improving ...
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