DMA to produce search code of conduct
The Direct Marketing Association (DMA) is to create a search marketing code of conduct in the New Year, a week after calls from leading sector names, including MSN, for one to be implemented (NMA 30.11.06).The DMA said it will initially set up a Search Marketing Group, a thinktank to discuss issues within the sector and the points to be included in the new code, before implementing it fully within the Direct Marketing Code of Practice next March."The search sector has developed ...
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