Family Guy trials elastic ad format on The Sun site
Twentieth Century Fox is to become the first advertiser to use a new ad format on The Sun site, to support the launch of Family Guy DVDs.The hit animated comedy series is kicking off a four-week run of activity from 12 October promoting two DVD releases, with Peter Griffin: Best Bits Uncovered to be promoted using a new elastic-MPU format.Visitors will be able to manually expand an MPU, powered by digital agency Hijack Media, to which gives them access to ...
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