Fears over Google trademark bidding unfounded, say SEMs
Fears that Google's decision to allow trademark bidding would cost brands millions appear to be fading, according to search specialists.Almost two weeks after the restrictions were lifted, UK SEMs report that, after an initial spike in costs per click in the first few days, prices have dropped back.Richard Gregory, COO of Latitude, said, "On 6 May [the day after the restrictions were lifted] the average CPC of brand terms rose 437%, but over the next two days the prices ...
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