Glut of mobile app store rollouts risks market confusion
Mobile industry experts have warned the sudden rush of mobile application stores could cause confusion for publishers and advertisers.Last week Microsoft, Nokia and Orange all announced the launch of app stores, joining the likes of Apple, O2, Samsung and Google Android as the industry bids to drive use of content services.The move to mobile apps aims to offer consumers a richer experience than can be achieved via a mobile internet site. However, there’s a risk ...
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