Google acquisition of AdMob promises mobile ad upswing
Google’s $750m (£450m) acquisition of mobile ad network AdMob has been greeted with both broad optimism and concern about its increasingly dominant position in the mobile advertising market.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
