Google looks to measure ads beyond last click
Google has set up a high-level internal working group to provide advertisers with a more complete picture of how the entire online journey affects consumer buying.The standard for measuring the effectiveness of an online campaign is the 'last ad clicked' model. But Google said it's looking at how it can include previous online interactions.Google said that the industry must be able to provide an effective tracking model that shows exactly how display, rich media, video ...
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
