Google makes updating ads easier while Yahoo favours rich media
Google has launched a new ad format across its network to strengthen its grip on the multi-billion-pound display market, in the week Yahoo increased its focus on rich media.Google has developed DoubleClick Rich Media Dynamic Ads, allowing brands to update multiple ad spots instantaneously through one authoring tool, as a means to increase efficiencies for brands.The launch follows Yahoo's announcement it would drop its Content Match network, a text-based display advertising ...
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