Google prepares network for push into display arena
Google is to relaunch its Content Network as it admits that advertisers are reaching "saturation point" with their search campaigns.The search giant has put display at the top of its agenda and is briefing advertisers and its content partners - including Channel 4, Times Online and The Telegraph - about changes to its network that it hopes will make it more advertiser-friendly.Content Network, which Google says reaches 75% of UK web users, lets advertisers serve text, image, ...
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