Google provides proof of search's branding value
Google has unveiled its first major piece of research to prove search can have a big impact on branding. The move could help to drive significantly more brand budget online.The findings, from a pan-European research project commissioned by the search giant, showed coming top of organic listings raised purchase consideration of a brand 4%.It also found exposure to a listing in the top paid position, with no organic listing on the page, increased purchase consideration 20%.The ...
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