Harrods uses QR codes for designer campaign
Harrods is using mobile quick-response (QR) codes for the first time as the London store aims to broaden its target audience.Harrods has placed QR codes - coded graphics that link consumers directly to mobile sites when scanned by a mobile phone's camera - on print and online ads for its Design Icons campaign.Currently running in partnership with the Design Museum, Design Icons is a series of lectures by notable designers, such as Vivienne Westwood and Richard Sapper. Online ...
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