How brands are reacting to trademark bidding
As brands come to terms with Google's new rules on trademark bidding, have their fears come true or are gentlemen's agreements keeping competitor bidding at bay?Last week NMA reported that brands were entering into verbal gentlemen's agreements not to bid on each other's brand terms, following Google's decision to lift restrictions on trademark bidding. It was also revealed this practice might not be above board (NMA 08.05.08) ...
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