Hyundai gets the word out on i30 model via integrated push
Hyundai has launched a major integrated campaign for its i30 model.The South Korean car brand is using online ads to increase brochure requests and enquiries for its latest model, using one-word straplines like 'Captivating' and 'Enticing'.The campaign, developed by Zed with creative by VCCP, runs until mid-August with placements on key portals including MSN, Yahoo!, AOL and Virgin Media.It also uses keyword targeting on major car sites such as Auto Express and ...
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