IAB ANC brings in new chair to draw up affiliate conduct code
The IAB Affiliate Network Council (ANC) will draw up an affiliate code of conduct before the summer.The announcement follows this week's appointment of David Hall, Affiliate Window head of communications, as its chairman.The ANC was set up in March last year to represent the interests of IAB members in affiliate marketing, offering advice and information. But a year on it hasn't set up any industry best-practice guidelines.The issue of affiliate standards has been ...
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