IAB to issue industry guides to stop the misuse of online voucher codes

30 October 2008 | By Will Cooper

The IAB's Affiliate Marketing Council (AMC) is to issue industry guidelines for the use of online voucher codes in the run-up to Christmas to ensure they're not misused by affiliates.The AMC has identified practices by some voucher code sites that could damage brands' affiliate campaigns. These include registering the cookie that pays the affiliate with the retailer after the consumer has already made a decision to buy.Brands including Next and Thomas Cook have tightened ...

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