Industry questions social media move from Skittles

Mon, 2 Mar 2009 | By Luan Goldie

Skittles social media play ‘Interweb the Rainbow’ was met with a mixed response today, with industry specialists questioning its long-term effectiveness.

This content is only accessible to subscribers of New Media Age

Sign In

Subscribe to new media age now and receive:

50 issues of new media age; the UK's only weekly magazine devoted to interactive media, marketing and advertising
Full access to nma.co.uk – allowing you to view all our premium content and giving you unrestricted access to an unequalled 12 year archive.
Over 20 free specials and supplements a year, covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).
Daily and weekly email alerts keeping you abreast of the most important news across interactive sectors.
Discounted rates to all NMA L!VE events – our series of ½ day specialist seminars covering the digital market’s hottest topics in depth.